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Questions marked with a * are required Exit Survey
 
 
Gender
 
Male
 
Female
 
 
 
* Age bracket
 
18 to 26
 
27 to 35
 
 
 
* Occupation

 
Studying
 
Self Employed
 
Unemployed
 
Professionally employed
 
 
 
* Annual Household Income (Lakhs per Annum)

 
One to three
 
Four to Six
 
Seven to Nine
 
Ten and above
 
 
 
* 1. How often do you go out shopping for apparels? (Tick any one)
 
More than once a month
 
Once a month
 
Once in three months
 
Once in six months
 
Once in a year
 
On occasions
 
 
 
Do you always shop from branded outlets, when it comes to your apparels?

 
Yes
 
No
 
Sometimes
 
 
 
Which of the following factors influence your decision to shop at a branded retail store? (Can tick more than one)
 
Range of products
 
Accessibility
 
Store Timings
 
Social Status
 
Customer Service
 
Price
 
Discounts and Incentives

 
 
 
* Who influences your purchase decision? (Can select more than one)
 
Self
 
Parents
 
Friends
 
Siblings
 
Spouse
 
Children

 
 
 
* Which type of outlet do you prefer shopping from more and why?
 
Single brand outlet
 
Multi- brand outlet
 
Reason for preference:
 
 
How important are the following factors to you in selecting a store?
NOT IMPORTANT SOMEWHAT IMPORTANT NEUTRAL IMPORTANT VERY IMPORTANT
* CONVENIENCE/ LOCATION
* QUALITY OF MERCHANDISE
* VARIETY
* BRAND NAME
* PRICING OF MERCHANDISE