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  5. Subliminal Advertisement Survey
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Which range includes your age?
 
Younger than 18
 
18 - 24
 
25- -34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
Please indicate your gender.
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which city do you live in?
 
{CITY YOU SERVICE 1}
 
{CITY YOU SERVICE 2}
 
{CITY YOU SERVICE 3}
 
Other
 
 
 
 
How long have you been a customer?
 
Less than 6 months
 
6 months to less than 1 year
 
1 year to less than 3 years
 
3 years to less than 5 years
 
5 years or more
 
 
 
How often do you eat fast food?
 
Daily
 
1-3 Times per Week
 
2-3 Times per Month
 
2 or More Times Annually
 
 
 
What fast food restaurants do you frequent most?
 
McDonald's
 
Burger King
 
Subway
 
Wendy's
 
Other
 

 
 
How frequently do you purchase our products/services?
Don't purchase Once a year or less Every 7-12 months Every 2-6 months Once a month Every 2-3 weeks Once or more a week N/A
McDonald's
Burger King
Subway
Wendy's
Other
 
 
How important were each of the following attributes in your decision to purchase our product/service?
Not important Somewhat important Neutral Somewhat important Very important
Pricing
Ease of use
Quality of products/services
Responsiveness of support staff
Store location
 
 
 
What do you choose to eat most often, fast food or eat-in restaurants?
 
Fast Food
 
Eat-in Restaurants
 
Purchase from both equally
 
Other
 
 
 
 
When was the last time your visited a McDonald's restaurant?
 
Less than 1 week
 
1-3 weeks
 
1-2 months
 
3-6 months
 
Other