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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and be entered for a chance to win a $25 giftcard at The Children's Place!

At completion of the survey you will be asked to enter your e-mail address. Winners of a giftcard will be contacted via e-mail.

Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 
 
* How did you find out about this survey?
 
I received an e-mail
 
I saw it on Twitter
 
I saw it on Facebook
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
* How did you find out about this survey?
 
I received an e-mail
 
I saw it on Twitter
 
I saw it on Facebook
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
 
Do you purchase accessories and shoes for girls?
 
Yes
 
No, I usually only purchase accessories and shoes for boys
 
 
How important are each of the following when purchasing sneakers for girls?

Extremely Important Very Important Neutral Not Important Not Important at all
Closure (laces,velcro)
Outsole flexibility
Colors
Material of sneaker
Durability
Ability to match with outfits
Weight of the sneaker
Style/look
 
 
How much do you spend, on average, for your children's sneakers?
 
Under $10
 
$10-$15
 
$15-$20
 
$20-$25
 
Over $25
 
 
Girls' Lazer Sneakers - Big Girl $14.50; Baby Girl $12.50

A B C

Please rate the following characteristics of the above product from 1-5, where 1 equals love and 5 equals hate

1- Love 2 3 4 5 - Hate
Ability to match sneaker A to other items
The pattern of sneaker C
The pattern of sneaker A
The soles of these sneakers
The colors of sneaker A
The style of the sneakers
The laces on these sneakers
The pattern of sneaker B
The colors of sneaker C
Ability to match sneaker B to other items
The colors of sneaker B
Ability to match sneaker C to other items
 
 
Girls' Lazer Sneakers - Big Girl $14.50; Baby Girl $12.50

A B C

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree.

1- Completely Agree 2 3 4 5 - Completely Disagree
These products remind me of The Children's Place
I could find these types of products at many other retailers
These shoes are appropriate for girls ages 1-3
These shoes are appropriate fro girls ages 4-10
At $14.50 for Big Girls, these shoes are an excellent value
At $12.50 for Baby Girls, these shoes are an excellent value
I prefer sneakers to be a solid color
These sneakers appear easy to take on and off
 
 
A: Big Girls' Glam Jelly Shoe - $12.50,
B: Baby Girls' Dazzle Jelly Shoe - $9.50

A B

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The "jelly" material
The Big Girls butterfly design
Baby Girls ankle strap
The rhinestones on the Big Girls jelly
The flower details on the Baby Girls jelly
The jewels on the Big Girls jelly
The sparkles in the jelly material
Ability to match sandal A with other items
Ability to match sandal B with other items
 
 
A: Big Girls' Glam Jelly Shoe - $12.50,
B: Baby Girls' Dazzle Jelly Shoe - $9.50

A B

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
"Jelly" shoes for kids aged 1-4 are appropriate
I could find these types of products at many other retailers
At $12.50, the Big Girls Jelly is an excellent value
I wish they made the Baby Girls Jelly for kids 4-10 years old
These products remind me of The Children's Place
This material does not look comfortable
My child could wear these shoes anywhere (ex. School, Playground, Holiday Dinner)
At $9.50, the Baby Girls Jelly is an excellent value
 
Girls' Bouquet Sandal - Big Girl $19.50; Baby Girl $16.50

A B

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The visible stitching
The color of sandal A
Baby Girls ankle strap
The color of sandal B
The design/style
The material
Ability to match sandal B with other items
The flowers across the strap
Ability to match sandal A with other items
 
 
Girls' Bouquet Sandal - Big Girl $19.50; Baby Girl $16.50

A B

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
These products remind me of The Children's Place
At $19.50, it's an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
These sandals are age appropriate for kids 5-10 years old
I could find these types of product at many other retailers
These sandals are age appropriate for kids 1-4 years old
 
Girls' Surf Slip-on Sneaker - Big Girl $16.50; Baby Girl $14.50

Please rate the following characteristics of the product above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The pattern
The colors of the graphics
The slip-on style
The background color
The ability to match with other items
The peace graphics
 
 
Girls' Surf Slip-on Sneaker - Big Girl $16.50; Baby Girl $14.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
This product remind me of The Children's Place
I could find these types of products at many other retailers
At $16.50 for Big Girls, these sneakers are an excellent value
At $14.50 for Baby Girls, these sneakers are an excellent value
These sneakers appear easy to take on and off
These sneakers look appropriate for ages 1-3
These sneakers look appropriate for ages 4-10
 
 
Baby Girls' Rave Sandal - $16.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The flower buckles
The color
The design
The ability to match with other items
The ankle strap
The material
The metallic fabric
The style
 
 
Baby Girls' Rave Sandal - $16.50

Please react to the following statements with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
This product reminds me of The Children's Place
I could find this type of product at many other retailers
At $16.50, it's an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
These sandals are age appropriate for kids 1-3 years old
I wish they made these sandals for kids 4-10 years old
 
 
Big Girls Flower Capri PJ Set - $14.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The style of the set as a whole
Capri style of pants
The flower design on shirt
The matching hair accessory
The colors used
The ruffle sleeve
The guitar graphic
The style of the shirt
The flower design on the pants
 
 
Big Girls Flower Capri PJ Set - $14.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
My child wears PJ sets
My child would love to wear this
I wish this product was made for Baby Girls (sizes 6M - 4T)
This material doesn't look comfortable
At $14.50, it's an excellent value
This products remind me of The Children's Place
I could find these types of product at many other retailers
This is appropriate for Big Girls
 
Girls Straw Fedoras - $8.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The fedora style
The straw material
The colors of the printed bands
The patterns of the printed bands
The colors of the hats
The ability to match with other items
The printed bands
 
 
Girls Straw Fedoras - $8.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
I think this is appropriate for Big Girls
I rarely buy hats for my child
I think this is appropriate for Baby Girls
My child wears hats often
At $8.50, it's an excellent value
These products remind me of The Children's Place
I could find these types of product at many other retailers
 
 
Do you purchase shoes and accessories for boys?
 
Yes
 
No
 
 
Boys' Quest Sandal - Big Boy $16.50; Baby Boy $14.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The style
The yellow detailing
The Velcro straps
The color
The ankle strap
Ability to match with other items
The silver sole
The visible stitching
The multiple strap closure
 
 
Boys' Quest Sandal - Big Boy $16.50; Baby Boy $14.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
This sandal looks very durable
At $14.50 for Baby Boys, it's an excellent value
This product reminds me of The Children's Place
I could find this type of product at many other retailers
At $16.50 for Big Boys, it's an excellent value
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
 
Boys' Rip Tide Flip Flop - Big Boy $12.50; Baby Boy $10.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The color
The style
The orange detailing
The Baby Boy ankle strap
Ability to match with other items
The design
The material
 
 
Boys' Rip Tide Flip Flop - Big Boy $12.50; Baby Boy $10.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5, where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
These products remind me of The Children's Place
I could find these types of products at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $12.50 for Big Boys, it's an excellent value
At $10.50 for Baby Boys, it's an excellent value
 
Boys Sneakers

How important are each of the following when purchasing sneakers for boys?

Extremely Important Very Important Neutral Not Important Not Important at all
Ability to match with outfits
Durability
Colors
Material of sneaker
Style/look
Outsole flexibility
Weight of the sneaker
Closure (laces,Velcro)
 
Boys Lazer Sneakers - Big Boy $14.50; Baby Boy $12.50

A B C

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The slip-on design
The pattern of sneaker A
The color of sneaker B
The style
The ability to match sneaker C with other items
The color of sneaker A
The ability to match sneaker B with other items
The pattern of sneaker C
The color of sneaker C
The pattern of sneaker B
The ability to match sneaker A with other items
 
 
Boys Lazer Sneakers - Big Boy $14.50; Baby Boy $12.50

A B C

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
I wish these sneakers had laces
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could find these types of products at many other retailers
At $14.50 for Big Boys, it's an excellent value
I only buy "brand name" sneakers
At $12.50 for Baby Boys, it's an excellent value
These products remind me of The Children's Place
 
Towel Buddy Bag - $16.50

Please rate the following characteristics of the products above on a scale from 1-5, where 1 equals love and 5 equals hate

1 - Love 2 3 4 5 - Hate
The patterns
The colors
The functionality of a bag that becomes a towel
The style of the bag
 
 
Towel Buddy Bag - $16.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely agree and 5 equals completely disagree

1 - Completely Agree 2 3 4 5 - Completely Disagree
At $16.50, it's an excellent value
I could find these types of products at many other retailers
These products remind me of The Children's Place
I love the designs
I would only use the bag for water/summer activities (i.e.Pool,Beach)
It was clear to me that this product included both a backpack and a full-sized towel
I love the colors
I'd buy this bag for its look, not it's function
My child would love to use this
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 

What is your gender?
 
Male
 
Female
 
 
Please enter your zip code
   
 
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

Do you consider yourself to be Hispanic or of Hispanic decent?
 
Yes
 
No
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
 
 
* Please select your country of residence
 
The United States
 
Canada
 
 
 
Please enter your e-mail address for a chance to win a $25 giftcard
   
 
 
 
Can we contact you via email to provide information about future promotions or offers from The Children's Place?
 
Yes
 
No
 
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