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Sure Fit survey - whole survey piped - second audi

Thank you for taking the time to complete this survey. If you qualify, you will be asked to provide your name at the end of the survey. We will hold a $20 gift card under your name at our store or mail you a $10 Visa gift card for you to use at your discretion. Please note, your name will NOT be attached to your survey responses. Your responses will be anonymously recorded and analyzed.

* Are you

Male

Female

* Do you, or any members of your immediate family work in any of these industries? Please select all answers that apply.

Advertising/public relations

Banking

Education

Marketing research/consulting

Mass media (TV station, press, radio)

Non-grocery retail

Transportation

None of the above

* In which of the following product categories have you spent over $50 in the last 12 months (select all that apply)?

We would like to ask you about . As accurately as you can recall, please indicate how much you spent with each of the following retailers for ?

	Amount spent on in the last 12 months
Walmart

Home Outfitters

Bed, Bath and Beyond

The Bay

Sears

Zellers

Costco

Sure Fit

Crate & Barrel

Home Depot

	Amount spent on in the last 12 months
Ikea

Bouclair

Lowe’s

Pottery Barn

Rona

HomeSense

Giant Tiger

On-line retailers

JYSK

Covers

Restoration Hardware

Pickering Flea Market

Fabric Land

Kitchen Stuff Plus

Other (please enter name(s) and spend in space provided)

When shopping for , which retailers do you consider your best sources of what you are looking for? If you only shop with your top retailer, enter that retailer for all 3.

* Top retailer

* Second retailer

* Third retailer

* We would now like to ask you about the last time you purchased . What statement best describes the reason you were shopping for ?

I was looking to replace some

I was redecorating

I had recently moved to a new home

I was staging my house for sale

I was just browsing and found something I liked

There was a sale on

Other (please describe)

* Thinking about your most recent purchase of window coverings, did you purchase:

Custom products

“Ready-made” products

* Thinking about your last purchase of . Who did you purchase from?

* Did you visit other retailers looking for your purchase of before you made your purchase at ? If yes, please specify (select all that apply)

* Why did you not make a purchase your at another retailer you visited?

I couldn’t find the product I was looking for

I couldn’t find the style or colour I was looking for

Out of stock of what I was looking for

The price was not good enough on what I was looking for

I didn’t get the help I needed from their staff

Other (please specify)

We would now like to understand what matters most to you in choosing a place to shop for . On a scale of 1 to 5, where 1 means "Not important at all" and 5 means "Very important", please rank the importance of the following criteria in choosing a place to shop.

Please rank the top three most important criteria for you when choosing a place to shop

* Most important

* 2nd in importance

* 3rd in importance

Thinking about your last purchase of at , please rate, on a scale of 1 to 5 where 1 is "does not describe at all' and 5 is "describes completely" how accurately each of the following statements describes .

* When thinking about , on a scale of 0 to 10 where 0 is ‘not at all likely’ and 10 is ‘extremely likely’, how likely are you to recommend to a friend?

* We would now like to ask you about your experiences with Sure Fit. Have you ever purchased from Sure Fit?

Yes

* What is the most significant reason that you have not purchased from Sure Fit?

I didn’t know they sell

They don’t have a good selection of

They don’t have the best prices for

I find the store difficult to shop in for

Their sales staff are not helpful for

I prefer another retailer for my purchases

When did you last purchase from Sure Fit?

Thinking about shopping for , please rate, on a scale of 1 to 5, where 1 is “does not describe at all” and 5 is “describes completely”, how accurately each of the following statements describes Sure Fit:

When purchasing from Sure Fit, what would be the most important thing they could change to get you to purchase more often from them?

* When thinking about , on a scale of 0 to 10 where 0 is ‘not at all likely’ and 10 is ‘extremely likely’, how likely are you to recommend Sure Fit to a friend?

* When did you last visit Sure Fit?

* Did you make a purchase?

Yes

* Why not?

Nothing caught my eye

I couldn’t find what I was looking for

Didn’t carry what I was looking for

Out of stock of what I was looking for

The price was not good enough on what I was looking for

Other (please describe)

* What did you purchase (select all that apply)?

What statement best describes your shopping habits with Sure Fit?

I am a regular Sure Fit customer

I occasionally shop at Sure Fit

I rarely shop at Sure Fit

I have only visited Sure Fit once

I do not consider myself a Sure Fit customer

* In the last 12 months, how would you describe your spending with Sure Fit. Have you:

Decreased your spending at Sure Fit compared to previous years

Increased your spending at Sure Fit compared to previous years

Maintained about the same level of spending at Sure Fit compared to previous years

* What is the most significant reason you have decreased your spending with Sure Fit compared to previous years?

Spending less on Home Decor overall

My needs have changed and they are now better met by another retailer

Sure Fit no longer carries the products I was most interested in

Sure Fit no longer offers competitive pricing on the products I am interested in

I had a negative experience with Sure Fit

I had a great experience with another retailer and now shop their more frequently

* What statement best describes Sure Fit in your mind relative to other Home Decor retailers?

Designer looks at outlet prices

Best selection in Durham region for Home Decor

Manufacturer-direct pricing

The “local” Home Decor store

Has great everyday prices

Has great sales events

Offers great service

Not sure / No opinion

We are almost finished with the survey, and would like to learn a little more information about you

Are you currently:

Working full time (30+ hrs/week)

Working part time (9-29 hrs/week)

Retired

A homemaker

A student

Currently unemployed

Prefer not to disclose

What is the highest level of education you have achieved?

Less than high school

High School

College diploma

University undergraduate degree

Graduate degree

Prefer not to disclose

What is your marital status?

Married

Single, living alone

Single, living with a significant other

Separated / Divorced, living alone

Separated /Divorced, living with a child

Widowed

Prefer not to disclose

How many other people live with you in your household?

Adults (including your children over 18):

Children under 5:

Children between 6-12:

Children between 12-18:

What is your annual household income before taxes?

Do you own or rent your home?

Own

Rent

How long have you lived at your current address (number of years)?

What is your age?

What is your full postal code?

That's all the questions we have for you. Thank you for taking the time to provide your input.

Would you like a $20 Sure Fit gift card (please provide your full name):

OR a $10 Visa gift card (please provide your name and mailing address)

We will hold a $20 gift card at the Sure Fit Outlet store in Ajax under your name (you can pick it up at any time) or mail you a $10 Visa gift card for use anywhere that accepts Visa.

Please note that your name will NOT be attached to your survey responses. Your responses will be analyzed anonymously and in aggregate. If you have any questions or concerns about the survey, please contact Gale Boileau at [email protected].

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