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Hello:
You are invited to participate in our survey on current Surfwear brands. In this survey, approximately twenty people will be asked to complete a survey that asks questions about the three main surfwear brands Billabong, Quiksilver and Rip Curl. It will take approximately 10minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
Are you male or female?

 
Male
 
Female
 
 
 
What is your age?
 
0-15
 
15-30
 
30-45
 
45-55
 
Over 55
 
 
 
What is your approximate annual income?
 
Less than $15,000
 
$15000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $60,000
 
More than $60,000
 
 
Please choose the response that accurately reflects your reaction to each statement in relation to the brand Quiksilver
Strongly Disagree Disagree Neutral Agree Strongly Agree
f. This brand delivers on its claims
g. This brand is reliable
b. I like this brand
d. This brand is a name you can trust
i. I would recommend my friends to buy from this brand
j. I identify with this brands core values
c. I intended on purchasing this brand in the future
k. This brand is credible
h. This brand is worth the cost
a. I am willing to pay a premium for this brand
e. This brand produces high quality products
 
 
Please choose the response that accurately reflects your reaction to each statement in relation to the brand Quiksilver
Strongly Disagree Disagree Neutral Agree Strongly Agree
a. I am willing to pay a premium for this brand
b. I like this brand
c. I intended on purchasing this brand in the future
d. This brand is a name you can trust
e. This brand produces high quality products
f. This brand delivers on its claims
g. This brand is reliable
h. This brand is worth the cost
i. I would recommend my friends to buy from this brand
j. I identify with this brands core values
k. This brand is credible
 
 
Please choose the response that accurately reflects your response to each statement in relation to the brand Billabong:
Strongly Disagree Disagree Neutral Agree Strongly Agree
a. I am willing to pay a premium for this brand
b. I like this brand
c. I intended on purchasing this brand in the future
d. This brand is a name you can trust
e. This brand produces high quality products
f. This brand delivers on its claims
g. This brand is reliable
h. This brand is worth the cost
i. I would recommend my friends to buy from this brand
j. I identify with this brands core values
k. This brand is credible
 
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