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2012
November
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Welcome!
We are a group of students from Catolica Lisbon that is studying the possibility of implementing a new service in the online fashion industry. To this effect, we would like you to participate in this survey with the purpose of getting to know your habits, preferences and opinions regarding this matter.
It will take approximately 6 minutes to complete this survey.
There are no right or wrong answers. We just ask you to answer as honestly and seriously as possible.
The questionnaire is anonymous and all your answers will be only used for research purposes.
Section I- Qualifying questions and fashion use
Gender:
Male
Female
Nationality:
Portuguese
Spanish
Other
On average, how many times per month do you buy new clothes?
Once a month
Twice a month
Three times a month
Every week
More than once per week
I don’t buy clothes every month
On average, how much money do you spend when buying clothes
for yourself
, per month?
<50
50-100
100-150
150-200
200-250
>250
Which brands do you usually consider for personal and regular use? (Choose all that apply)
SALSA
DIOR
BCBG
BLANCO
GUESS
C&A
PRIMARK
DESIGUAL
UNITED COLORS OF BENNETTON
PRADA
GUCCI
H&M
ZARA
MANGO
SPRINGFIELD
PULL AND BEAR
MASSIMO DUTTI
VERSACE
BERSHKA
STRADIVARIUS
Other
Which clothing brands do you consider when wearing dresses on special occasions?
H&M
ZARA
MANGO
SPRINGFIELD
PULL AND BEAR
MASSIMO DUTTI
SALSA
DIOR
BCBG
BLANCO
GUESS
C&A
PRIMARK
DESIGUAL
UNITED COLORS OF BENNETTON
PRADA
GUCCI
VERSACE
BERSHKA
STRADIVARIUS
Other
Considering that you have no restrictions (time, money...), which brand fits your ideal self-conception the best?
H&M
ZARA
MANGO
SPRINGFIELD
PULL AND BEAR
MASSIMO DUTTI
SALSA
DIOR
BCBG
BLANCO
GUESS
C&A
PRIMARK
DESIGUAL
UNITED COLORS OF BENNETTON
PRADA
GUCCI
VERSACE
BERSHKA
STRADIVARIUS
Other
Why does it fit your ideal self-conception so well?
Not relevant at all
Not relevant
Neutral
Relevant
Much relevant
I identify with the core values of the brand.
I identify with the design line.
I associate this brand with excellence and quality.
I think the usage of the brand gives me social status.
I consider it a trendy brand.
I consider it has an adequate price-quality relation.
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