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| I like international celebrities like Roger Federer, Johnny Depp. |
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| I like Indian celebrities like Shahrukh Khan, Priyanka Chopra. |
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| I like Pakistani entertainment celebrities like Fawad Khan, Ali Zafar, Atif Aslam. |
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| I like Pakistani celebrities like Imran Khan, Shahid Afridi, Fatima Bhutto. |
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| I pay attention to what brands my favourite celebrities use. |
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| I pay attention to the fashion styles of celebrities. |
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| Comparison with celebrity endorsers lowers satisfaction with the self. |
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| Celebrity endorsers create a desire among consumers to buy products beyond their capacity. |
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| Celebrity Endorsers encourage adoption of unethical ways of fulfilling materialistic desires. |
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| Celebrity endorsers encourage us to spend money on products which we do not really need. |
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