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  1. Surveys
  2. 2017
  3. February
  4. S
  5. Survey on Ice Creams
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Questions marked with a * are required Exit Survey
 
 
* Where do you generally purchase an Ice Cream?(Select all that apply)?
 
An Ice Cream Parlour
 
Grocery Store
 
Local Bakery
 
Super Market
 
Shopping Mall
 
Other
 

 
 
 
* Who do you generally have your Ice Cream with?
 
Alone
 
Family
 
Friends
 
 
 
* How Often do you purchase an Ice Cream?
 
More than once in a week
 
Once in a week
 
Atleast once in 2 weeks
 
Atleast once in a month
 
Less than once in a month
 
 
 
* In what form/shape would you like to have your Ice Cream? (Select all that apply)?
 
Bar / Stick
 
Cone / Cornetto
 
Cake / Sandwich
 
Sundae
 
Cup / Scoop / Ball
 
Family Packs

 
 
How Important are the factors when you choose an Ice Cream?
Least Important Less Important Neutral Important Very Important
* Brand Name
* Price
* Experience
* Product Variety
* Health Concern
* Product Ingredients
 
 
 
* Which is your MOST purchased Brand of Ice creams?
 
Amul
 
Kwality Walls
 
Dinshaw
 
Cream Bell
 
Frosty
 
Top n Town
 
Mother Dairy
 
Vadilal
 
Blue Berry
 
Arun
 
Other
 

 
 
 
* Can you list your most favorite Ice Cream brand and its product offering?(Any 3)
   
 
 
 
* What is the average price that you will pay for an Ice Cream per person?
 
< Rs 20
 
Rs 20 - 40
 
Rs 40 - 60
 
Rs 60 - 100
 
> Rs 100
 
 
Can you rank the TOP 3 Flavors that you like in your Ice Cream based on the parameters listed?
Your Favorite Flavor Flavor tasted in last 6 months Flavor you like to have in the future
* Vanilla
* Strawberry
* Chocolate
* Butterscotch
* Pista
*  
* Pineapple
* Litchee
* Mango
* Fruit n Nut
* Mixed fruit
* Black currant
* Kulfi and variants
* Tutti Fruitti
 
 
 
What types of credit cards do you have (Select all that apply)?
 
Visa
 
Mastercard
 
American Express
 
Discover
 
Diners Club