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* Sex
 
Male
 
Femaie
 
 
 
* Age
 
<18
 
18-25
 
26-34
 
35-45
 
>45
 
 
 
* Have you purchased insurance?
 
No
 
Yes, (please specify product category & insurer)
 
 
 
 
* Please prioritize the factors that influence your decision on the insurer to pick (1 = most important, 7 = least important)
Variety of product offering
Price
Recommendation from friends & relatives
Brand familiarity
Personal connection with brand spirit
Customer service
Financial strength & stability
 
 
Imagine if the content below forced to pop up when you are using Facebook/Instagram, what will be your immediate action?
Look at the title and read details only if interested Must skim through content Read detailedly Close immediately
* Health tips
* Work life
* School life
* Family & relation
* Politics & news
* Travel
* Celebrity
* Music
* Sports
* Food
 
 
Imagine if the content below forced to pop up when you are using Youtube/ Youku/ Drama or News App, what will be your immediate action?
Look at the title and read details only if interested Must skim through content Read detailedly Close immediately
* Health tips
* Work life
* School life
* Family & relation
* Politics & news
* Travel
* Celebrity
* Music
* Sports
* Food
 
 
Imagine if the content below forced to pop up when you are using Forum/ Blog/ Search Engine, what will be your immediate action?
Look at the title and read details only if interested Must skim through content Read detailedly Close immediately
* Health tips
* Work life
* School life
* Family & relation
* Politics & news
* Travel
* Celebrity
* Music
* Sports
* Food
 
 
Imagine if you notice the content below appears in the page that you are browsing in Facebook/ Instagram, what will be your immediate action?
Look at title and click into it only if interested Must click into it and skim through content Must click into it and read detailedly Skip immediately
* Health tips
* Work life
* School life
* Family & relation
* Politics & news
* Travel
* Celebrity
* Music
* Sports
* Food
 
 
Imagine if you notice the content below appears in the page that you are browsing in Youtube/ Youku/ Drama or News App, what will be your immediate action?
Look at title and click into it only if interested Must click into it and skim through content Must click into it and read detailedly Skip immediately
* Health tips
* Work life
* School life
* Family & relation
* Politics & news
* Travel
* Celebrity
* Music
* Sports
* Food
 
 
Imagine if you notice the content below appears in the page that you are browsing in Forum/ Blog/ Search Engine, what will be your immediate action?
Look at title and click into it only if interested Must click into it and skim through content Must click into it and read detailedly Skip immediately
* Health tips
* Work life
* School life
* Family & relation
* Politics & news
* Travel
* Celebrity
* Music
* Sports
* Food
 
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