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  2. 2012
  3. April
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  5. SurveyAnalytics : Product or Service Purchase Inte
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Q1. Are you using smartphone?
 
Yes (Go to Q2)
 
No (Go to Q6)
 
 
 
Q2. If yes, which one are you using?

If *, please go to Q8
 
Apple (Go to Q3)
 
Samsung*
 
Nokia*
 
HTC*
 
Others* _____________________
 
 
 
Which statement best explains why you are or are not interested in purchasing this product?
 
{REASON 1}
 
{REASON 2}
 
{REASON 3}
 
{REASON 4}
 
{REASON 5}
 
 
How important are each of the following factors when selecting a {PRODUCT/SERVICE NAME}? Please rank in order of importance.
Least important Most important
{FACTOR 1}
{FACTOR 2}
{FACTOR 3}
{FACTOR 4}
{FACTOR 5}
 
 
Would the {PRODUCT/SERVICE} be more or less appealing if it had any of the following attributes?
Much less appealing Somewhat less appealing Neutral Somewhat more appealing Much more appealing
{ATTRIBUTE 1}
{ATTRIBUTE 2}
{ATTRIBUTE 3}
{ATTRIBUTE 4}
{ATTRIBUTE 5}
 
 
 
What would be an appropriate price for this {PRODUCT/SERVICE} if it includes all of the attributes mentioned above?
 
{PRICE 1}
 
{PRICE 2}
 
{PRICE 3}
 
{PRICE 4}
 
{PRICE 5}
 
 
 
Are there any other attributes that would make you more likely to purchase this {PRODUCT/SERVICE}. If so, what?
   
 
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