Synergy3 Chronicle Interviews

* Institution Name (on page 2)

FICE (SKIP)

* Interviewee's Name (Respondent Profile - Name on page 2)

How does your institution's leadership define success?

What are the strategic priorities in which your institution is investing resources and money?

To address your top strategic priorities, in what areas do you need better information?

Retention and Communications

Alumni/Donor Relations

COMMENTS - Please rate your top concerns in student recruiting, admissions, and enrollment at your institution:

COMMENTS - Please rate the areas that need the most improvement in your institution's student recruiting, admissions, and enrollment efforts:

COMMENTS - What strategic priorities is your institution investing resources and money in student recruiting, admissions, and enrollment:

What practices or tools does your institution find very effective to identify and target prospective students?

How are these practices or tools more effective than past practices? (Who, what, how, when, where)

What communication tools does your institution find very effective to recruit students?

How are these communications tools more effective than past practices?

Which term do you prefer to describe students during the recruiting and admissions process?

Wterm do you prefer to describe the relatinoship you have with prospective students?

COMMENTS - Please rate your top concerns in student retention and student communications at your institution:

COMMENTS - Please rate the areas that need the most improvement in your institution's student retention efforts:

What tools does your institution find very effective in communicating with current students?

How are these communications tools more effective than past practices? (Who, what, how, when, where)

COMMENTS - How frequently does your institution survey students on their academic experience and satisfaction?

COMMENTS - How frequently does your institution survey students on their non-academic or campus experience and satisfaction?

COMMENTS - Does you institution provide students with an e-mail address to use?

Of these terms, which term do you prefer to use to describe the relationship you have with current students? (client, constituent, customer, stakeholder, other)

Donor relations/fundraising only

Both alumni and donor relations/fundraising

COMMENTS - Please rate your top concerns at your institution:

COMMENTS - Please rate the areas that need the most improvement in your institution's alumni/donor relations efforts

COMMENTS (on page 7 or 8) - What online resources or tools does your institution find very effective in serving alumni?

COMMENTS (on page 8 or 9) - How are these online tools more effective?

COMMENTS (on page 8 or 9) - What communications tools does your institution find very effective to develop and maintain relationships with alumni and donors?

COMMENTS (on page 8 or 9) - How are these communications tools more effective?

To what extent do you believe commercial CRM systems which serve multiple industry sectors can be adapted to meet the unique needs of higher education?

To what extent do you believe that a CRM system must be integrated with your core administrative systems?

What is your institution's timeframe for purchasing institution-wide CRM system with capabilities to provide visibility of the full lifecycle of a student from prospect to enrolled student to alumni?