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Thank you so much for participating in this study. This will help us develop better products which meet your needs.
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| When was the last time you have purchased outdoor products? These would include sleeping bags, tents, back packs, outdoor cook sets, insulated food or beverage containers, etc. |
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| Please indicate where you bought these outdoor products. Check all the stores where you shopped for outdoor products in the past 6 months. |
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| In the past year, how often have you bought outdoor products for yourself and your family? |
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| Which of the following outdoor products have you bought for yourself and your family in the past year? Check all that apply. |
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| When you think of camping equipment, including tents, sleeping bags etc., what brand do you think of first? If you can’t think of any brand please write “don’t know”. | | |
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| When you think of outdoor cooking sets what brand do you think of first? If you can’t think of any brand please write “don’t know”. | | |
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| When you think of reusable water bottles for outdoor activities, what brand do you think of first? If you can’t think of any brand please write “don’t know”. | | |
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| When you think of insulated beverage containers, insulated lunch containers and insulated food jars, what brand do you think of first? If you can’t think of any brand please write “don’t know”. | | |
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| Which of the following brands of outdoor cooking sets have you heard of? Please check all the brands of outdoor cooking sets you are familiar with. |
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| Which of the following brands of reusable water bottles have you heard of? Please check all the brands of reusable water bottles you are familiar with. |
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| Which of the following brands of insulated beverage containers have you heard of? Please check all the brands of insulated beverage containers you are familiar with. |
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| Now we would like to find out in what area of Target you would look for the following types of products. If you expect to find them in more than one area, check all the areas where you would look.
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| Now we would like to show you some vacuum bottles. |
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If you would buy one of these insulated bottles for you or your family, which one would you be most likely to buy?
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| Why is this bottle your favorite? What makes it better than the other two? | | |
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| Finally, we’d like to find out which outdoor activities you participate in, and whether you do them alone or with others such as family members, friends etc. Please check all the activities you participate in, whether you do them alone or with others, and whether you use some outdoor equipment (such as the ones discussed earlier) when participating in these activities. Check all that apply.
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| Just a few more questions for classification purposes: Do you have children under the age of 18 living with you at home? |
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| Which of the following best describes your current employment status: |
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| What is the highest level of education you have achieved? |
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| What is the annual income of your household? |
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