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Hello!
Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.
We would like to invite you to take a 10 minute survey and earn a coupon for 20% off your next purchase at The Children's Place
Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.
Please start with the survey now by clicking on the Continue button below.
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| * Which of the following best describes how often you are involved in the purchase of clothing & shoes for children ages 12 and under - either for your own children or for children you are close to? |
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| Have you ever purchased shoes from The Children's Place? |
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| * Have you purchased children's clothing or shoes at The Children's Place in the past three months? |
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| In the past 3 months, how often did you shop for children's clothing or shoes at The Children's Place, whether you purchased something or not? |
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| How many of those trips were to shop or browse for children's shoes? |
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| What were some of the reasons you did not shop or browse for shoes? Please check all that apply |
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| In the past 3 months, how often did you purchase children's shoes at The Children's Place? |
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| What were some of the reasons you did not purchase shoes at The Children's Place? Please check all that apply |
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| Thinking overall about shoes at The Children's Place, how satisfed were you with...
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Please answer the next set of questions regarding the Price of shoes at The Children's Place.
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| Thinking about the prices for shoes at The Children's Place, How would you rate the following products?
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| How is the value of shoes at The Children's Place compared to the value of clothing? |
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Please answer the next set of questions regarding the Quality of shoes at The Children's Place.
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| Think about the hardware of the shoes (e.g., buckles, laces, zippers, velcro) at The Children's Place. How would you rate the quality of hardware? |
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| Please indicate which of the following types of hardware at The Children's Place you feel are of poor quality. Check all that apply |
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| Next, please rate The Children's Place on the quality of material used in the shoes (e.g, leather, suede, canvas). |
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| Please indicate which of the following types of materials used at The Children's Place you feel are of poor quality. Check all that apply |
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| Next, please rate The Children's Place on the quality of the sole of the shoes. |
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| Please indicate why you feel the soles on the shoes at The Children's Place are of poor quality. Check all that apply |
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| Finally, please rate The Children's Place on how well the shoe's fit your child. |
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| Please indicate why you feel the shoes at The Children's Place fit poorly. Check all that apply |
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Please answer the next set of questions regarding the Size Offerings of shoes at The Children's Place.
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How satisfied were you with the sizes available for each of the following categories at The Children's Place?
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| Does your child/children wear half sizes? |
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| Would you purchase shoes from The Children's Place if they did not carry half sizes? |
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| Does your child wear wide width shoes? |
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| Would you purchase shoes from The Children's Place if they did not carry wide width shoes? |
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Please answer the next set of questions regarding the Style of shoes at The Children's Place.
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| Please rate how satisfied you were with the following:
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Please answer the next set of questions regarding the service offered for shoes at The Children's Place.
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| What type of service does The Children's Place offer for shoes? |
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| Did you receive help from a sales associate while shopping for shoes at The Children's Place? |
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| Please rate how satisfied you were with the following:
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Please answer the next set of questions regarding the design of the store for shoes at The Children's Place.
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| Please rate how satisfied you were with the following:
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| With the addition of a shoe department at The Children's Place, how do you now feel about the clothing department? |
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| Are there specific departments that got smaller? Please check all that apply |
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| * Next time you are in the market for children's shoes, How likely are you to shop or browse The Children's Place for shoes? |
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| * Next time you are in the market for children's shoes, How likely are you to purchase children's shoes from The Children's Place? |
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| Is there anything you would change about the shoes at The Children’s Place? If so, what would it be? | | |
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| At which of the following malls have you shopped for shoes at The Children's Place? Please check all that apply |
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| What other retailers do you shop at for children's shoes? Check all that apply
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| * Which category best describes your age? |
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| * Please enter your zip code | | |
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| Thinking about all the children under age 13 in your family (children and/or grandchildren).
Please place the number of children in each group in the corresponding box.
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| * Roughly speaking, in what range does your total annual family income fall? |
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| * Which of the following categories best describes your ethnic background? |
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