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Welcome to our study!
Thank you for taking the time to share your views with us. Your answers will be kept strictly confidential and will only be used in aggregate for research purposes.
The survey will take approximately 10 minutes to complete, on average. If you are asked only a few questions, it means unfortunately you did not qualify for our study.
Respondents who qualify and successfully complete the study will receive a $20 gift card for Amazon.com at the end of the survey. Please be sure to print, write down, or save the redemption code that is shown on the final page of the survey before exiting the web page.
Thank you in advance for your participation. Please start with the survey now by clicking on the Continue button below. |
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* Thank you for helping us with our survey today.
First, please indicate the state where you currently live. |
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* Please indicate your gender below. |
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* Please indicate your age below. |
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* We are interested in talking to people who purchased products from Teleflora recently. Did you personally purchase the Sweet Embrace Bouquet, shown here, from Teleflora for this past Valentine’s Day, February 14, 2015? |
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* We would like to ask you about the Sweet Embrace Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015.
Thinking just about the Sweet Embrace Bouquet that you purchased from Teleflora for this past Valentine’s Day, February 14, 2015…for whom did you purchase this? |
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* Were you with the person you bought the Sweet Embrace Bouquet for when they received it? |
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* Which phrase below best describes how much you, personally, liked the Sweet Embrace Bouquet you purchased from Teleflora this past Valentine’s Day, February 14, 2015? |
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* Which phrase below best describes how much the person you gave the Sweet Embrace Bouquet to liked the flowers you purchased from Teleflora this past Valentine’s Day, February 14, 2015? |
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* Which of the following best describes how you feel about the overall value of the Sweet Embrace Bouquet you purchased from Teleflora this past Valentine’s Day, February 14, 2015? |
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* Which, if any, of the following were included as part of the Sweet Embrace Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015? Please only include items that were part of the Sweet Embrace Bouquet arrangement and not any other items you might have purchased from Teleflora or elsewhere. Please select all that apply. |
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* Did you add-on any other items to your Sweet Embrace Bouquet purchase this past Valentine’s Day, February 14, 2015? Please include items that you purchased as add-ons to or to go along with the Sweet Embrace Bouquet. Please select all that apply. |
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* You indicated that a bracelet was included with the Sweet Embrace Bouquet you purchased. Which phrase below best describes how much you, personally, liked the bracelet that was included with the Sweet Embrace Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015? |
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* Which phrase below best describes how much the person you gave the Sweet Embrace Bouquet to liked the bracelet that was included along with the flowers you purchased from Teleflora for this past Valentine’s Day, February 14, 2015? |
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* Which of the following best describes how you feel about the value of the bracelet that was included with the Sweet Embrace Bouquet you purchased from Teleflora for this past Valentine’s Day, February 14, 2015? |
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* Did you receive a thank-you note from the person you gave the Sweet Embrace Bouquet to? |
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* Did the thank-you note specifically mention or acknowledge the bracelet that was included? |
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* Does the person you gave the Sweet Embrace Bouquet to wear the bracelet? |
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* If you were purchasing flowers from Teleflora again, how likely you would be to buy a bouquet like the Sweet Embrace Bouquet pictured above, which includes flowers and a bracelet? |
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| * Why do you say that you might or might not buy a bouquet like the Sweet Embrace Bouquet that includes flowers and a bracelet? Please be as specific as possible. | | |
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| * Why do you say that you would buy a bouquet like the Sweet Embrace Bouquet that includes flowers and a bracelet? Please be as specific as possible. | | |
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| * Why do you say that you would not buy a bouquet like the Sweet Embrace Bouquet that includes flowers and a bracelet? Please be as specific as possible. | | |
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* Which of the following, if any, are reasons you would buy a bouquet like the Sweet Embrace Bouquet that includes flowers and a bracelet? Please select all that apply |
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* Which of the following, if any, are reasons you would not buy a bouquet like the Sweet Embrace Bouquet that includes flowers and a bracelet? Please select all that apply |
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* Still thinking about the Sweet Embrace Bouquet from Teleflora, which includes flowers and a bracelet for $59.95 + delivery fee…if you were to purchase the Sweet Embrace Bouquet again, which of the following best describes what you would most prefer to purchase? |
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* Do you consider the bracelet included with the Sweet Embrace Bouquet from Teleflora to be jewelry that is meant to be worn or jewelry that is included for decorative/ornamental purposes on the arrangement? |
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* Thinking of the recipient for whom you bought the Sweet Embrace Bouquet from Teleflora for this past Valentine’s Day, did you seriously consider buying any of the following items for them INSTEAD of flowers for Valentine’s Day? Please select all that apply. |
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Now we’d like to show you a picture of a possible product from Teleflora and get your opinions. Please look carefully at the following product and read the description.
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If you were purchasing flowers from Teleflora again, how likely you would be to buy a bouquet like the one pictured above, which includes flowers and a necklace? |
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Which of the following best describes how you feel about the value of this bouquet, which includes flowers and a necklace? |
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For whom would you purchase this bouquet? Please select all that apply. |
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For which occasions would you purchase this bouquet? Please select all that apply. |
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Which one of these products do you prefer? |
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Our last few questions are for classification purposes only. |
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* About how often do you typically purchase flowers? |
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| * In the past six months, how many times have you purchased gifts other than flowers? Your best guess is fine | | |
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* Which, if any, of the following have you purchased as gifts in the past six months? Please select all that apply. |
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* Including yourself, how many people are in your household? |
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* Please indicate which of the following are currently living in your home? Please check all that apply. |
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* Which of the following describes your marital status? |
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* What was the last grade of school you completed? |
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* Which of the following best characterizes your ethnic or racial background? |
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* Which category below includes your total annual household income before taxes? |
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* Which statement below best describes your current employment status? |
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