Tell Me About Your Shopping Strategy

1. Do you clip coupons from any paper?

Yes

No

2. Do you download coupons?

Yes

No

3. How important is it for you to shop at a store that offers a frequent shopper program?

4. How likely are you to travel a further distance in order to use your frequent shopper membership?

5. If distance was not a factor, I would always choose to shop at the grocery store that offers the most rewards for my purchases.

6. How useful are grocery store cellphone apps?

Extremely useful

Somewhat Useful

Neutral

Somewhat not useful

Not at all useful

I don’t know because I don’t use them

7. How relevant are the store’s emails to your personal shopping interests?

Extremely relevant

Somewhat relevant

Neutral

Somewhat irrelevant

Not relevant at all

I don’t get emails from my stores

8. My favorite stores are consistently implementing new ways (programs, offers, and products) to satisfy my wants and needs.

9. Which age category are you in?

10. Are you:

Male

Female