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  1. Surveys
  2. 2012
  3. March
  4. T
  5. Tesco Counters (Staff)
0%
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1. Hi.

I'm working with Adam Smith from the counters team at head office on researching suitable ideas for touchscreen/kiosk applications that would bring benefits for Tesco and its shoppers in the counters part of the store.

As you may be aware, Tesco has already started using touchscreen kiosks in many of its stores to help shoppers sign-up for Clubcard and also browse and order from the Tesco Direct catalogue.

At the moment, we’re pulling together some research on shopper behaviour, and I’m also keen to listen to any ideas people who work in store might have. Some of the aims of the kiosks will be to encourage younger customers to start buying from counters, rather than pre-pack, and also to help customers and staff find useful information about the sources of produce, nutritional information etc.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Please be assured that Retec Interface are working under an NDA with Tesco and any information given in response to this survey will not be disclosed outside of the realm of this research or to anyone outside of Tesco or Retec Interface.
 
 
 
2. Do you actually serve customers on the counters? (even if you don't, please continue with the survey as your opinions and thoughts are still valuable to us)
 
Yes
 
No
 
 
 
3. What would you say are the most common questions asked by customers when they shop at the counters? (list as many as you want to)
   
 
 
 
4. What do you think are the main reasons for customers who have approached the counters walking away having NOT bought anything?
   
 
 
 
5. Approximately what percentage of your customers pretty much buy the same thing every visit?
 
less than half
 
about half
 
more than half
 
all of them
 
not sure
 
 
 
6. How would you describe the predominate age group that use the counters in your store?
 
up to 30
 
30 - 45
 
45 - 60
 
60 and over
 
 
 
7. Approximately what percentage of your customers seem interested in knowing more about where the produce comes from, environmental matters and how the animals are cared for?
 
less than half
 
about half
 
more than half
 
all of them
 
not sure
 
 
 
8. In your opinion, what would you like to see on touch screens placed near the counters area of stores? (e.g. more information about the produce, recipe ideas, feedback forms, ability to place orders)
   
 
 
 
9. Do you have any other comments that you'd like to make that might be useful for this project?
   
 
Retec Interface Tesco Counters Research 2012
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