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2011
March
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If you have not shopped with OLLY in the past 12 months, why?
My child(ren) outgrew the sizes you offer.
Prices were too high
Poor customer service
Inconsistent availability of my child(ren’s) size.
Moved out of area
Brand Selection
What brands were you looking for which we did not offer?
Stride Rite
Skechers
Primigi, ecco
Other
What other stores have you purchased your Child(ren’s) shoes at since you did not purchase at OLLY?
Nordstrom
Stride Rite
Famous Footwear
Kohl’s
Kids Foot Locker
Target
Discounter/Outlet
Other
How important is “proper fit” and service to you when purchasing for your child(ren)? Please rate on a scale from 1-5, with 5 being the highest.
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5
Rate
How important are “quality brands” to you when purchasing for your child(ren)? Please rate on a scale from 1-5, with 5 being the highest.
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2
3
4
5
Rate
Which is most important to you?
Quality fit and quality brands in a price range of $40 to $60?
Self Service fit with average quality brands in a price range of $30 to $50?
Self Service fit with low-end quality brands in a price range of $20 to $40?
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