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Hello:
You are invited to participate in our survey for Thai Airways. In this survey, our members will be asked questions about Thai Airways and its advertising. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Please start with the survey now by clicking on the Continue button below.
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| * On average, how many times a year do you travel on business or leisure? |
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| Please rate how important each of the following criteria is in choosing an airline
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| * Did you fly with Thai Airways in the past 12 months? |
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| How would you rate the "on ground" service at Thai Airways?
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| How would you rate "in-flight" cabin service at Thai Airways?
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| How do you rate the following from Thai Airways?
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* Please look at the advertisement below and tick what brand you associate it with
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| * Do you recall having seen any advertising of Thai Airways recently? If yes please describe which one in the box below. | | |
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| Please look at the 30 sec video above: how do you rate this ad and why?
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| | Comments
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Please look at the advertisement below: how do you rate this from 1 (lowest) to 5 (highest)
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| * The message is relevant to business travelers | |
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| * The message is relevant to leisure travelers | |
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| * The visual is attractive | |
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| * The information is clear | |
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| * It is new and different from other airlines | |
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| * It makes me want to fly with Thai Airways | |
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| * Please explain why you rated the advertisement like you did | | |
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Please look at the advertisement below: how do you rate this ad and why?
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| * The message is relevant to business travelers | |
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| * The message is relevant to leisure travelers | |
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| * The visual is attractive | |
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| * The information is clear | |
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| * It is new and different from other airlines | |
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| * It makes me want to fly with Thai Airways | |
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| * Please explain why you rated the advertisement the way you did | | |
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Please look at the advertisement below: how do you rate this ad and why?
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| * The message is relevant to business travelers | |
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| * The message is relevant to leisure travelers | |
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| * The visual is attractive | |
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| * The information is clear | |
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| * It is new and different from other airlines | |
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| * It makes me want to fly with Thai Airways | |
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| * Please explain why you rated the advertisement the way you did | | |
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| * What was the main message that you perceived from all advertising presented? | | |
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| After having seen these advertisements, how much do you agree with these statements? Rating once again 5 highest and 1 lowest.
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| * Thai Airways is premium global airline | |
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| * Thai Airways has covers a worldwide network of destinations | |
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| * What is your perception of Thai Airways after rating these advertisements? | | |
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| * Do you recall any advertising from any of these airlines? If YES, please briefly describe your perceptions in the box below.
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| * If you remember any advertising from above airlines, please briefly describe it in the box below. | | |
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| How would you rate Thai airways advertising above against the other airlines ads you have seen?
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