This free survey is powered by
  1. Surveys
  2. 2015
  3. May
  4. T
  5. TG trial

TG trial

Thai Airways 
0%
Exit Survey
 
 
Hello:
You are invited to participate in our survey for Thai Airways. In this survey, approximately 300 people will be asked to complete a survey that asks questions about Thai Airways and its advertising. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Please start with the survey now by clicking on the Continue button below.
 
 
 
On average, how many times a year do you travel on business or leisure?
 
Once a week
 
2-3 times per month
 
Once every quarter
 
Once every six months
 
 
Please rate how important each of the following criteria is in choosing an airline
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied N/A
NATIONAL AIRLINE
BEST CONNECTIONS TO DESTINATIONS
PRICE
ON GROUND SERVICES
FOOD
IN-FLIGHT ENTERTAINMENT
IN-FLIGHT CABIN SERVICE
FREQUENT FLYER MILES
BEST TIMING OF DEPARTURE/ARRIVAL
BEST DEAL FOR THE INVESTMENT
FAMILY FRIENDLY
 
 
 
Did you fly with Thai Airways in the past 12 months?
 
yes
 
no
 
 
How would you rate the on ground service at Thai Airways?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied N/A
call centre
ticket office
check in
lounges
 
 
How would you rate in flight cabin service at Thai Airways?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied N/A
Food
Air hostess/stewards
Status of the plane
Entertainment system
Seat space
Seat conditions
Cleanliness
 
 
How do you rate the following from Thai Airways?
Very Unsatisfied Unsatisfied Neutral Satisfied Very Satisfied N/A
Frequent flyer miles program
Schedules
Price
Promotions
 
 
 
Please look at below advertising and tick what brand you associate it with

 
Singapore airlines
 
Thai Airways
 
Malaysia Airlines
 
Cathay Pacific
 
Qtar Airways
 
Emirates

 
 
Please look at the 30 sec video above: how do you rate this ad and why?
Comments
 
 
Please look at the advertisement in below picture: how do you rate this from 1 (lowest) to 5 (highest)


The message is relevant for me
The visual is attractive
The information is clear
It is new and different from other airlines
It makes me want to fly with Thai Airways
 
 
* Please explain why you rated the advertisement like you did
   
 
 
Please look at the advertisement in below picture: how do you rate this from 1 (lowest) to 5 (highest)

The message is relevant for me
The visual is attractive
The information is clear
It is new and different from other airlines
It makes me want to fly with Thai Airways
 
 
* Please explain why you rated the advertisement the way you did
   
 
 
Please look at the advertisement in below picture 3: how do you rate this ad and why?

The message is relevant for me
The visual is attractive
The information is clear
It is new and different from other airlines
It makes me want to fly with Thai Airways
 
 
* Please explain why you rated the advertisement the way you did
   
 
 
Please look at the advertisement in below picture 3: how do you rate this ad and why?



The message is relevant for me
The visual is attractive
The information is clear
It is new and different from other airlines
It makes me want to fly with Thai Airways
 
 
* Please explain why you rated the advertisement the way you did
   
 
 
 
* What was the main message that you can recollect from the 3 above advertising?
   
 
 
 
What image of Thai Airways do you have after having seen this?
   
 
 
In the past 3 years, in your opinion, how do you perceive the image of each airline listed in the table below?
Got worse Stayed the same Improved
SINGAPORE AIRLINES
MALAYSIA AIRWAYS
THAI AIRWAYS
EMIRATES
CATHAI PACIFIC
QTAR
 
 
In your opinion, name which one amongst those airlines is the strongest in each area?
SINGAPORE AIRLINES MALAYSIA AIRWAYS THAI AIRWAYS EMIRATES CATHAI PACIFIC QTAR N/A
NATIONAL AIRLINE
BEST CONNECTIONS TO DESTINATIONS
PRICE
ON GROUND SERVICES
FOOD
IN-FLIGHT ENTERTAINMENT
IN-FLIGHT CABIN SERVICE
FREQUENT FLYER MILES
BEST TIMING OF DEPARTURE/ARRIVAL
BEST DEAL FOR THE INVESTMENT
FAMILY FRIENDLY
 
 
In your opinion, name what you believe is the weakest thing about each of these airlines?
SINGAPORE AIRLINES MALAYSIA AIRWAYS THAI AIRWAYS EMIRATES CATHAI PACIFIC QTAR
NATIONAL AIRLINE
BEST CONNECTIONS TO DESTINATIONS
PRICE
ON GROUND SERVICES
FOOD
IN-FLIGHT ENTERTAINMENT
IN-FLIGHT CABIN SERVICE
FREQUENT FLYER MILES
BEST TIMING OF DEPARTURE/ARRIVAL
BEST DEAL FOR THE INVESTMENT
FAMILY FRIENDLY
 
 
In your opinion, what is the one unique factor that separates this particular from all other airlines?
SINGAPORE AIRLINES MALAYSIA AIRWAYS THAI AIRWAYS EMIRATES CATHAI PACIFIC QTAR
NATIONAL AIRLINE
BEST CONNECTIONS TO DESTINATIONS
PRICE
ON GROUND SERVICES
FOOD
IN-FLIGHT ENTERTAINMENT
IN-FLIGHT CABIN SERVICE
FREQUENT FLYER MILES
BEST TIMING OF DEPARTURE/ARRIVAL
BEST DEAL FOR THE INVESTMENT
FAMILY FRIENDLY
 
 
How would you rate the value for money of Thai Airways compared to other airlines for the same routes?
A lot worst Worst On par Better A lot better N/A
SINGAPORE AIRLINES
MALAYSIA AIRWAYS
THAI AIRWAYS
EMIRATES
CATHAI PACIFIC
QTAR
 
 
Do you recall any advertising from any of the airlines? If YES, please briefly describe it in the box below.
Cathay Pacific
Emirates
Malaysia
Qtar
Singapore
 
 
If you remember any advertising from above airlines, please briefly describe it in the box below.
   
 
 
How would you rate Thai airways advertising above against the other airlines ads you have seen?
SINGAPORE AIRLINES
MALAYSIA AIRWAYS
THAI AIRWAYS
EMIRATES
CATHAI PACIFIC
QTAR