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  5. The attidude of advertising of younger people
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You are invited to participate in our survey about the general attitude towards advertising. We are looking for the opinion of European citizens between the ages of 15-20. It will take approximately 20 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions to get better knowledge about the view of advertising in the present and future.
 
 
 
What kind of advertising campaigns do you like most?
 
TV
 
Internet
 
Street adverts
 
Newspaper adverts
 
I do not like advertising campaigns
 
Other

 
 
Which statement do you agree or totally disagree? Please give us an idea what advertising means to you.
Totally Disagree Disagree Neutral Agree Totally Agree
I think advertising is useful
I think advertising influence me a lot
I like the entertainment aspect of adverts
Advertising campaign encourage me to buy the product
Advertising inform me about new products
Advertising campaigns help me to get to know new brands
I think most advertising campaigns are boring
I feel annoyed about advertising
I think advertising is wearing
I'm not paying attention to adverts
I feel manipulated by the advertising
 
 
 
Which topics should be included in successful ads? You can choose more than one answer.
 
Babys
 
Animals
 
Sex
 
Comedy
 
Shocking moments
 
Surprising facts
 
Celebrities

 
 
 
Which of the following products should be displayed in advertising? You can cross more than one answer. 
 
Drugs
 
Medicine
 
Tabacco
 
Strong Alcohol
 
Beer
 
Guns
 
Weapons

 
 
 
What products should be deffinetly not displayed in advertising? Please cross only one.
 
Drugs
 
Medicine
 
Tabacco
 
Strong Alcohol
 
Beer
 
Guns
 
Weapons
 
 
Please rate the following aspects of advertising. How important they are for you?
Design
Colours
Voice
Sound
Music
Creativity
Atmosphere
 
 
Please give us an idea how do you find advertising in general. Please rate it with Stars.

Advertising is for me...
Informative
Annoying
Irritating
Effective
Aggressive
Entertaining
 
 
 
Is advertising influence you to buy a product/service?
 
Yes
 
No
 
I don't know
 
 
 
How often do you buy a product which you have been influenced in an advert?
 
Never
 
Less than once
 
1 or 2 times
 
3 or 4 times
 
more than 5 times
 
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