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2014
February
T
The Effect of Copy-Cat Branding on Consumer Behavi
The Effect of Copy-Cat Branding on Consumer Behavi
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What is your gender?
-- Select --
Male
Female
How old are you?
Which supermarket do you most regularly shop at?
Which supermarket to you second most regularly shop at?
Have you ever bought a brand that is imitating another brand? (eg. Sainbury's classic cola instead of Coca Cola coke; Choco Rice instead of CocoPops, etc.)
Yes
No
If so, why?
Cheaper
Thought it was the original
Wanted to try something new
Thought it looked better
No Answer
Other
Were you satisfied with your purchase?
Yes
No
No Answer
Have you bought that copy-cat product since?
Yes
No
No Answer
How often do you conduct surveys?
Weekly
Monthly
Quarterly
Annually
How often do you conduct surveys?
Weekly
Monthly
Quarterly
Annually
Have you bought that copy-cat product since?
Yes
No
No Answer
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