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Where do you purchase your chocolate confectionery items? (Select all that apply)
 
Grocery Store
 
Convenience Store
 
Gas Station
 
Movie Theatre
 
Other
 

 
 
 
What other confectionery items do you like?(select all that apply)
 
Licorice
 
Chewing Gum
 
Hard Candy
 
Soft Candy
 
Mints
 
Potato Chips
 
Other
 

 
 
 
In the following text box please write in a few words what comes to mind when you think about chocolate:
   
 
 
 
On a scale please rate how important chocolate is to you?
 
Unimportant
 
Somewhat Important
 
Neither Important Nor Unimportant
 
Important
 
Very Important
 
 
 
What are your favourite Hershey Products?(select all that apply)
 
Eat-More Candy Bar
 
Glosette Pieces
 
Hershey's Bliss
 
Hershey's Chipits Baking Chips
 
Hershey's Chocolate Bar
 
Hershey's Chocolate syrup
 
Hershey's Cookies
 
Hershey's Kisses
 
Ice Breakers Mints
 
Jolly Rancher Candies
 
Oh Henry! Chocolate bar
 
Pot of Gold Boxed Chocolates
 
Reese Peanut Butter Candy
 
Skor Toffee Bar
 
Twizzler Candy
 
Young and Smylie Licorice
 
Kit Kat Candy Bar
 
Hershey's Drops Candy
 
Other
 

 
 
 
In a few words please tell us what ingredients you would like to see in a chocolate bar:
   
 
 
 
How interested are you when new chocolate products come out to market? Please select your level of interest.
 
Uninterested
 
Somewhat Interested
 
Neither Interested or Uninterested
 
Interested
 
Very Interested
 
 
 
How often do you purchase chocolate confectionery items in a week?
 
Once
 
Two to Three
 
Four to Five
 
Six or More
 
Other
 
 
 
 
On average how much are you willing to spend on a chocolate bar?
 
$1.00 - $2.00
 
$3.00 - $4.00
 
$5.00 - $6.00
 
$7.00 and up
 
 
 
What age range do you fall under?
 
21 and under
 
22 to 34
 
35 to 44
 
45 to 54
 
55 to 64
 
65 and over
 
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