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2015
March
T
The Internet Purchase Experience
The Internet Purchase Experience
THE INTERNET PURCHASE EXPERIENCE
0%
Exit Survey
Hello:
You are invited to participate in our survey [THE INTERNET PURCHASE EXPERIENCE]. In this survey, approximately [100] people will be asked to complete a survey that asks questions about [your experience about internet Purchases]. It will take approximately [5] minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Mr Nicolas LLOBET] at [Private] or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
J'accepte
What kind of goods do you purchase on the Internet?
Books
Music
Videos Games
Kids accessories and toys
Housing
Cosmetic
Clothes & Shoes
Jewels
Sport
Auto / moto
Other
What motivate you to purchase on the Internet?
The price
The product
The brand
The delivery
The discount
How often do you purchase products on the Internet?
Once a Quarter
Once a month
Once every 2 weeks
Once a week
More than once a week
In average, how much money are you ready to spend per month on the Internet?
From 0 to 50€
From 50 to 100€
From 100 to 200€
From 200 to 500€
More than 500€
In general, how would you describe your purchasing behavior?
Rational
Rather rational
Neutral
Rather impulsive
Impulsive
What web platforms do you usually use to purchase your products?
Amazon
Alibaba
Ebay
Little retailer
Other
If you go to a retailer website that you don’t know well, how would you decide whether to trust it or not?
Useless
Rather useless
Neutral
Rather Important
Important
The site displays trustmarks to reassure shoppers
The site looks professional and well designed
The site contains well known brands or products
You have been advised by a family member/friend who has already used it
The site displays a clear contact number and address details
What incitate you the most to purchase products on a specific platform? Please drag and rank(1
st
to 5th) the following in order of interest:
Drag your choices here to rank them
Differentiation
Price
Innovation
Partnerships
Reputation
What information do you need to incitate you whether to purchase a good or not?
Delivery timescales and charges
Information about return policy
Pictures of the products
Reviews from other shoppers
Description and information about the goods
If you want to purchase a product that you don’t really know, how do you proceed?
You go on a specific platform to search the information
You search information on the Internet
You go to forums online to observe people feedback
You directly check to the company website
You ask friends/family feedback
Nicolas LLOBET - RESEARCH METHOD ELECTIVE 2015 SKEMA
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