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Since enrolling at CSU Chico, have you ever attended a movie at Tinseltown Chico? (If yes, proceed to question 2. If no, proceed to question 3)
 
Yes
 
No
 
 
 
In the past year, how many times have you seen a movie at Tinseltown Chico?
 
1-3
 
4-6
 
7-9
 
10+
 
 
 
Please rank the following in order of importance, 1=most pertains to you, 5= least pertains to you, as to why you have not attended a movie at Tinseltown Theatres in the past year
Lack of Transportation
Cost of Movie Ticket
Cost of Concessions
No Desire to Attend a Movie Theatre
Other
 
 
How important are the following to you in having a "complete movie experience" ?
Extremely Very Moderately Slightly Not at all
Food
Screen Size
Audio Effects
Customer Service
Comfort
Cleanliness
 
 
 
How important are the following options in making your decision to go to the local
 
Weekly
 
Monthly
 
Quarterly
 
Annually
 
 
 
If you do not purchase concessions at the local movie theatre, what are the reasons why? (Select all that apply)?
 
Pricing
 
Available Options
 
Allergens/Health reasons
 
I bring my own snacks/drinks
 
N/A (I purchase concessions)

 
 
 
How often on a weekly basis can you estimate you watch Netflix?
 
1-5 hours
 
6-10 hours
 
11-15 hour
 
16-20 hours
 
21 + hours
 
I do not watch Netflix
 
 
 
How old are you?
 
16-20
 
21-25
 
26-30
 
30+
 
 
How often do you watch the following on Netflix?
Always Most of the time About half the time Once in a while Never
Movies
Documentaries
Television Shows
 
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