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  1. Surveys
  2. 2011
  3. March
  4. T
  5. TKS - Farmers
0%
Exit Survey »
 
 
Name of the Farmer
   
 
 
 
Father's Name
   
 
 
 
Village
   
 
 
 
District
   
 
 
 
Contact no.
   
 
 
 
Q.1 When you think about "pesticides", which all brands come to your mind?
   
 
 
 
Q.2 Which of the following pesticides brands had you heard of prior to this survey?
 
TKS
 
Coromondal
 
Sujanta
 
Godrej
 
Bayer
 
Du Pont
 
None of the above

 
 
PERCEIVED QUALITY
Strongly disagree Disagree Undecided Agree Strongly Agree
I trust the quality from product TKS
Product from TKS will be very good quality
 
 
I. BRAND AWARENESS
II. BRAND ASSOCIATION
III. BRAND LOYALTY
Strongly disagree Disagree Undecided Agree Strongly Agree
I.1: I can recognize TKS quickly among other brandsI can recognize TKS quickly among other brands
I.2: I am familiar with TKS brand
II.1: I like the brand image of TKS
II.2: I like and trust the company which makes TKS products
III.3: I will keep on buying TKS tiles as long as it provides me satisfied products
III.4: I am still willing to buy TKS tiles even its price is a little high than its competitors’
III.5: I would like to recommend TKS tiles to my friends
III.1: I consider myself to be loyal to TKS
III.2: When buying tiles TKS is my first preference
 
 
OVERALL BRAND EQUITY
Strongly disagree Disagree Undecided Agree Strongly Agree
Even if another brand has the same features as TKS, I would prefer to buy TKS
If another brand is not different from TKS in any way, it seems smarter to purchase TKS
 
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