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  1. Surveys
  2. 2013
  3. November
  4. T
  5. TOMS
0%
Exit Survey
 
 
Please answer the following questions according to your honest opinion. If you do not know the company TOMS, please take five minutes to check out their website and products:

http://www.toms.com/
 
 
 
What is your gender and age?
 
Female, 18-20
 
Female, 21-23
 
Female, older than 23
 
Male, 18-20
 
Male, 21-23
 
Male, older than 23
 
 
 
How much does the image of a brand and what your peer group thinks about it usually influence your purchase decision?
 
I do not care about brands
 
Strong influence, but only for certain commodities
 
Always strong influence
 
Weak influence
 
 
 
How important is CSR and cause marketing generally for your purchase decision?
 
influences my decision slightly
 
makes me change my decision
 
can make me switch brands if price is the same
 
I do not care at all
 
 
 
Do you know the company TOMS? If so, do you already own a TOMS product?
 
No
 
Yes and no
 
Yes and yes
 
 
 
Please rank what you like most about TOMS with one being the least liked option.
One for One Priciple
Design
Popularity
Quality
Comfort
 
 
 
Among your friends, what would you say is the general image of TOMS?
 
They do not know it.
 
Ambiguous.
 
Positive.
 
Negative
 
 
 
Next time you have to make a purchase, would you consider TOMS?
 
Yes
 
No
 
 
 
Please justify your answer from above.