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| Hello:
Thank you for your time today. As we mentioned in the e-mail, we are doing a survey about toys. We would like your honest opinions on the questions to come. We respect your privacy and will not share your information with any third party.
Please start with the survey now by clicking on the Continue button below.
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| * Are you the person in your household who purchased most of the toys in the past 3 months? |
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| * Are you age 18 or older? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| * Did you purchase toys from The Disney Store in the past 3 months? |
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| Thank you for participating in our research. We are very interested in your opinions on shopping for toys this past holiday season. As a thank you for your time and insight, you will receive an e-mail with a coupon within two weeks of completion of this survey. |
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| In total, how often did you shop for toys in the past 3 months? |
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| * Roughly how much in dollars did you spend on toys in the past 3 months? | | |
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| Approximately how much did you spend on toys in the past 3 months at each of the following? |
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| If you answered "Other" in the question above, what / which store specifically did you mean? | | |
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| How strongly do you agree with each of the following statements?
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| Thinking of the Disney Store toys you purchased in the past 3 months, please indicate how satisfied you are on the following when it comes to The Disney Store:
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What has been your experience with the quality of toys you recently purchased from The Disney Store in each of the categories below?
Please use a scale where 1 = Unacceptable quality to 5 = Excellent quality.
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| Based on all the toys you purchased at any store in the last 3 months, how would you anticipate your shopping at The Disney Store might change? |
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| What is the primary reason you answered the way you did above? |
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| Is there anything you would change about the toys at The Disney Store? If so, what would it be? | | |
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| Other than The Disney Store, where did you shop most often for toys in the past 3 months? |
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| Thinking of the toys you purchased at ${piping_text} in the past 3 months, please indicate how satisfied you are on the following when it comes to ${piping_text}:
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Thinking of that same store, what has been your experience with the quality of toys you recently purchased from them in each of the categories below?
Please use a scale where 1 = Unacceptable quality to 5 = Excellent quality.
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| And other than what you bought at The Disney Store, on which brand's toys purchased at other stores did you spend the most in the past 3 months? Please note that we are only interested in traditional toy brands and not video game brands such as Playstation, Nintendo, Xbox, or EA Sports. |
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| Thinking of the ${piping_text} toys you purchased in the past 3 months, please indicate how satisfied you are with their performance on the following:
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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| What are the ages and genders of children in your household? Please place the number of children you have in each group in the corresponding box. |
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