Toy shop

Which of the following categories describs your age?

Younger than 18

18-25

26-40

41-55

55 or older

Prefer not to answer

How long have you been purchasing toys?

Weekly

Monthly

Quarterly

Annually

For recommendations for toys, which is your most trusted media?

Which type of toys would you most likely chose for your toy？（Tick all that apply）

Action toys and figures

Dolls and soft toys

Electronic and educational toys

Arts and creative play

Cars, Trains and Planes

How much would you be willing to spend on toy？

Under £10

£11-£20

£21-30

Over£30

Which of the following, do you think is the most important quality of a children’s toy?（Tick all that apply）

How long would you expect toy to last?

Less than 6 months from its purchase

6 months to a year from its purchase

A year to 3 years from its purchase

3 years to 5 years from its purchase

Over 5 years from its purchase

Which kind of products would you be ready to rent?

How long would you like to rent your toys on average?

Which of these toy brands have you bought from in the past?