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| Thank you so much for agreeing to take this survey. Your input will help us design the best products for you and your children. The survey should take about 10 minutes of your time to complete. |
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| Do you have one or more children ages 3 and under living with you at home? |
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| How old is your daughter? |
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For the rest of the interview we’ll be asking you about products for your age .
First we would like to show you some foot-powered cars for your child.
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| How much do you think the Cozy Coupe would cost where you usually shop for these products? | | |
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Little Tikes Cozy Coupe
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| How likely would you be to buy the Cozy Coupe for your in the next 12 months if it cost $? |
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Little Tikes Cozy Coupe
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| How likely would you be to buy the Cozy Coupe for your in the next 12 months if it cost $49.99? |
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Little Tikes Cozy Truck
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| How likely would you be to buy the Cozy Truck for your in the next 12 months if it cost $? |
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Little Tikes Cozy Truck
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| How likely would you be to buy the Cozy Truck for your in the next 12 months if it cost $79.99? |
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| How much do you think the Tough Truck would cost where you usually shop for these products? | | |
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Little Tikes Tough Truck
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| How likely would you be to buy the Tough Truck for your in the next 12 months if it cost $? |
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Little Tikes Tough Truck
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| How likely would you be to buy the Tough Truck for your in the next 12 months if it cost $79.99? |
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| How much do you think the Disney Toy Story Rocket would cost where you usually shop for these products? | | |
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Disney Toy Story Rocket by Little Tikes
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| How likely would you be to buy the Disney Toy Story Rocket for your in the next 12 months if it cost $? |
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Disney Toy Story Rocket by Little Tikes
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| How likely would you be to buy the Disney Toy Story Rocket for your in the next 12 months if it cost $69.99? |
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| How much do you think the Disney Lightning McQueen Car would cost where you usually shop for these products? | | |
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Disney Lightning McQueen Car by Little Tikes
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| How likely would you be to buy the Disney Lightning McQueen Car for your in the next 12 months if it cost $? |
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Disney Lightning McQueen Car by Little Tikes
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| How likely would you be to buy the Disney Lightning McQueen Car for your in the next 12 months if it cost $69.99? |
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| Why did you say that you the Cozy Coupe? | | |
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| Why did you say that you the Cozy Truck? | | |
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| Why did you say that you the Tough Truck? | | |
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| Why did you say that you the Disney Toy Story Rocket? | | |
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| Why did you say that you the Disney Lightning McQueen Car? | | |
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| Which one of these are you most likely to buy for your in the next 12 months? |
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| Why did you choose this one? | | |
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| Why did you choose this one? | | |
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| Why did you choose this one? | | |
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Now we would like to show you some accessories for the foot-powered cars.
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| How much do you think the Cozy Trailer would cost where you usually shop for these products? | | |
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Cozy Trailer
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| How likely would you be to buy the Cozy Trailer for your in the next 12 months if it cost $? |
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Cozy Trailer
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| How likely would you be to buy the Cozy Trailer for your in the next 12 months if it cost $24.99? |
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| Why did you say that you the Cozy Trailer? | | |
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| How much do you think the Cozy Pumper would cost where you usually shop for these products? | | |
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Cozy Pumper
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| How likely would you be to buy the Cozy Pumper for your in the next 12 months if it cost $? |
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Cozy Pumper
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| How likely would you be to buy the Cozy Pumper for your in the next 12 months if it cost $24.99? |
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| Why did you say that you the Cozy Pumper? | | |
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| Finally we’d like to show you just one more product. This is a Water and Sand Table. |
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| How much do you think this Water and Sand Table would cost where you usually shop for these products? | | |
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Little Tikes Sand and Water Table
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| How likely would you be to buy this Water and Sand Table for your in the next 12 months if it cost $? |
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Little Tikes Sand and Water Table
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| How likely would you be to buy this Water and Sand Table for your in the next 12 months if it cost $49.99? |
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| Why did you say that you the Water and Sand Table? | | |
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SpongeBob Sand and Water Table by Little Tikes
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| How likely would you be to buy this SpongeBob Water and Sand Table for your in the next 12 months if it cost $? |
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SpongeBob Sand and Water Table by Little Tikes
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| How likely would you be to buy this SpongeBob Water and Sand Table for your in the next 12 months if it cost $49.99? |
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| Why did you say that you the SpongeBob Water and Sand Table? | | |
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| Does your child currently own a Cozy Coupe? |
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| Please rate the following brands as to how appropriate they are for a toy for your age . Please use the following scale: 5- very appropriate, 4- somewhat appropriate, 3 neither appropriate nor inappropriate, 2 – somewhat inappropriate, 1- very inappropriate. If you are not familiar with a given brand please indicate so by checking N/A.
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| Again thinking of your your age please rate the following brands as to how appropriate they are for the Little Tikes brand. Again use the following scale: 5- very appropriate, 4- somewhat appropriate, 3 neither appropriate nor inappropriate, 2 – somewhat inappropriate, 1- very inappropriate. If you are not familiar with a given brand please indicate so by checking N/A.
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| Just a few more questions for classification purposes:
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| What is the highest level of education you have achieved? |
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| What is your annual household income? |
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