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What is your gender?
 
Male
 
Female
 
 
 
What is your age?
 
18 - 24
 
25 - 34
 
35 - 44
 
45+
 
 
 
Which category best describes your annual income?
 
Under $15,000
 
$15,000 - $29,999
 
$30,000 - $44,999
 
$45,000 - $59,999
 
$60,000 - $74,999
 
$75,000 - $89,999
 
$90,000 - $104,999
 
$105,000 - $119,999
 
$120,000 or more
 
Prefer not to answer
 
 
 
What type of car do you own?
 
Compact (Ex. Honda Civic, Acura TSX, Nissan Sentra)
 
Mid-sized (Ex. Toyota Camry, Ford Fusion, Toyota Prius)
 
Full size (Ex. BMW 7 Series, Dodge Charger, Chrysler 300)
 
Sports (Ford Mustang, Chevy Camaro, Corvette)
 
I don't own a car
 
 
 
How many hours per week do you drive?
 
Under 5 Hours
 
5 - 10 Hours
 
+ 10 Hours
 
 
 
What TWO qualities do you look for most in a car?
 
Price
 
Safety
 
Performance
 
Gas Mileage
 
Design/Style
 
Brand
 
Technology/Innovation
 
Environmentally Friendly

 
 
 
Have you ever heard of the brand Toyota?
 
Yes
 
No
 
 
 
What do you think is the customer satisfaction level for those who use Toyota products?
 
Positive
 
Negative
 
 
 
What is the biggest issue you currently face with you car?
 
Lack of Space/Comfort
 
Gas Milage
 
Engine Issues
 
Speed
 
Poor Design/Appearance
 
 
 
Prius is Toyota's top environmentally friendly vehicle. Based on this factor how likely are you to purchase this vehicle?
 
Very Unlikely
 
Unlikely
 
Neutral
 
Likely
 
Very Likely