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Hello:
You are invited to participate in our survey Marketing Strategies of Toyota. In this survey, approximately 100 people will be asked to complete a survey that asks questions about Toyota and its marketing strategies. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact [Name of Survey Researcher] at [Phone Number] or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your basic salary per annum?
 
0-£15,000
 
£15,000-£25,000
 
£25,000 or more
 
 
 
How often do you change your car?
 
Every year
 
Once in two years
 
More than two years
 
 
 
Which promotional activity appeals to your attention the most when you decide to buy a new car?
 
Advertising
 
Personal Selling
 
Public Relations
 
Sales Promotion
 
Sponsorship
 
 
 
How strongly do you agree or disagree with the following statement: A car brand's investment on greener technologies would make me choose that brand.
 
Strongly Agree
 
Agree
 
Undecided
 
Disagree
 
Strongly Disagree
 
 
 
Which one of these companies do you think leading the hybrid vehicles market?
 
Toyota
 
General Motors(Opel, Vauxhall, Chevrolet, etc.)
 
BMW
 
Honda
 
 
 
If you were to buy a compact or mid-size car, which brand would you choose?
 
Toyota
 
Opel/Vauxhall (G.M.)
 
Honda
 
Renault
 
Ford
 
Volkswagen
 
 
 
What would be the reason to choose this brand in the previous question?
 
Its price
 
Its design
 
Its performance
 
Its lower fuel and maintenance costs
 
Its technology (Environment-friendly, electronical technologies, etc.)
 
Its safety
 
Its reliability
 
 
 
Overall, how would you rate the quality of Toyota cars?
 
Very good
 
Good
 
OK
 
Poor
 
Very bad
 
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