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1. Please rank (1-4) the following in order of your favorite toy store.
Toys"R"Us
YATA
Taobao
Amazon
 
 
 
2. Would you choose online shopping channels to buy some toys product?
 
Yes
 
No
 
Other
 
 
 
3. Toys "R" Us's holiday promotions  to what extent  will influence your intention to purchase toys? 
 
 
 
 
4. Which of the following factors will you choose Toys"R"Us? (Can choose more than one)
 
Product diversification
 
Company image (eg, brand credibility, quality guarantee)
 
Quality of Service (E.g: consummation post-sale service)
 
Geographic location
 
Other
 

 
 
 
5. Which of the following shopping promotions can attract you consumption in Toys"R"Us?(can choose more than one)
 
Discount
 
Coupon
 
Gift
 
Free tickets
 
Products with Limited edition

 
 
 
6.What is the purpose of purchasing Toys"R"Us?
 
For personal use
 
Gifts
 
Other
 
 
 
7. Toys"R"Us's product range is sufficient?
 
 
 
8. What extent does the popularity of the electronic entertainment services/games reduce the desire to buy physical toys?
 
 
 
 
9. Which online shop would you choose?
 
Toys"R"us
 
Taobao
 
Amazon
 
Other
 
 
 
Further to above question, what is/are the reasons for the above selection?
Toys"R"Us Taobao Amazon Other
Price
Quality
Assurance
Product types
Delivery Time