Surveys
2015
September
U
Understanding the Consumers_Tim Hortons_Qre v1.2

Understanding the Consumers_Tim Hortons_Qre v1.2

Is there anything which you would like to add to the Current Tim Hortons menu to make it more appealing for you?

More savory snacking options

More sweet snacking options

Now thinking about the Tim Hortons menu, please go through the statements below and let us know your opinion using the scale provided

	Completely disagree	Somewhat disagree	Neither agree nor disagree	Somewhat disagree	Completely disagree	N/A
The menu was very easy to understand

The menu has a wide variety of choices

I was able to find all the items I needed for this occasion

What made you choose Tim
Hortons over another quick service restaurant such as Starbucks, Pauls, McDonalds,
Subway

Proximity

Taste

Menu options

Healthier food items

Freshly made food items

Value for money

Staff courteousness

Quick service

Out of habit

Other

Now I am going to read out the names of a few Quick Service Restaurants, please answer the following questions based on your experience with them:
1. Which of these are you aware of?
2. Which of these have you ever tried?
3. Which of these do you try regularly, by regularly I mean atleast once a month
4. Which one of these do you like the most?
5. Which one of these do you visit the most?

	1. Which of these are you aware of?	2. Which of these have you ever tried?	3. Which of these do you try regularly, by regularly I mean atleast once a month	4. Which one of these do you like the most?	5. Which one of these do you visit the most?
Tim Hortons

Paul

Subway

Mc Donalds

Starbucks

Taking everything under consideration, please rank the following restaurants

Tim Hortons
Starbucks
Subway
Mc Donalds
Paul

We have listed down a few statements below, please have a look at those and rate each of the restaurant on the same. Please use the scale below for your answer:

Completely Disagree - 1
Somewhat disagree - 2
Neither agree nor disagree - 3
Somewhat disagree - 4
Completely disagree - 5

	Tim Hortons	Starbucks	Subway	Mc Donalds	Paul
Has a wide variety of food

Serves freshly prepared food

Ingredients used in the food are fresh

Has a menu which makes me choose it for lunch

Has a menu which makes me choose it for dinner

Has a menu which makes me choose it for breakfast

Has a menu which makes me choose it for Family

Has a menu which makes me choose it for Family with children

Serves the best coffee

Serves the best tea

Easy for me to carry while going for my work

Has healthy food options

Is value for money

Has great evening snack options

All food items are tasty

Please let me know how much do you agree or disagree with the following statements

	Completely disagree	Somewhat disagree	Neither agree nor disagree	Somewhat disagree	Completely disagree
I like to order from my table

I like to order at the counters