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Thinking about Quick Service Restaurants which all restaurants come to your mind?
CODE THE FIRST MENTION UNDER TOM
Is there anything else that comes to your mind... (RECORD UNDER SPONT)
TOM SPONT
Tim Hortons
Paul
Subway
Mc Donalds
Starbucks
 
 
Now I am going to read out the names of a few Quick Service Restaurants, please answer the following questions based on your experience with them:
1. Which of these are you aware of?
2. Which of these have you ever tried?
3. Which of these do you try regularly, by regularly I mean atleast once a month
4. Which one of these do you like the most?
5. Which one of these do you visit the most?
1. Which of these are you aware of? ​2. Which of these have you ever tried? ​3. Which of these do you try regularly, by regularly I mean atleast once a month ​4. Which one of these do you like the most? ​5. Which one of these do you visit the most?
Tim Hortons
Paul
Subway
Mc Donalds
Starbucks
 
 
How important are the following parameters for choosing a Quick Service Restaurant?
Not at all important Not so important Neither important nor unimportant Somewhat important Very Important N/A
Proximity
Taste
Menu options
Healthier food items
Freshly made food items
Value for money
Staff courteousness
Quick service
Out of habit
Other
 
 
We have listed down a few statements below, please have a look at those and rate each of the restaurant on the same. Please use the scale below for your answer:

Completely Disagree - 1
Somewhat disagree - 2
Neither agree nor disagree - 3
Somewhat disagree - 4
Completely disagree - 5
Tim Hortons Starbucks Subway Mc Donalds Paul
Has a wide variety of food
Serves freshly prepared food
Ingredients used in the food are fresh
Has a menu which makes me choose it for lunch
Has a menu which makes me choose it for dinner
Has a menu which makes me choose it for breakfast
Has a menu which makes me choose it for Family
Has a menu which makes me choose it for Family with children
Serves the best coffee
Serves the best tea
Easy for me to carry while going for my work
Has healthy food options
Is value for money
Has great evening snack options
All food items are tasty
 
 
 
How often do you visit any Quick Service Restaurant?
 
1. Once a day
 
2. 2 - 3 times a week
 
3. At least Once a week
 
4. 2 – 3 times in a month
 
5. At least Once a month
 
6. Once in 2 -3 months
 
 
 
Please have a look at the day parts below and let us know when do you usually visit a QSR at?
 
Breakfast
 
Mid morning Snacks
 
Brunch / lunch
 
Evening Snacks
 
Dinner
 
Coffee / Tea only
 
 
Below we have listed a few snacking/ food
options. Now thinking about your visits to any QSR, which of these do you
normally orderAnd which of these do you order the most?
Normal Order Mostly Ordered
Light Snacks (e.g.: Sandwich, Burger, etc)
Coffee/ Tea/ Other Hot Beverages
Iced Coffee/ Ice Tea/ Other cold beverages
Big Meals (Lunch/ Dinner)
Small Meals (Breakfast/ Evening Snacks)
 
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