1. Please select your country area and age (请在您所在的地区下拉框内选择您的年龄范围)
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2. Please select one of your gender and annually income (in dollar) below (请在您的性别下拉框内选择您的收入范围,单位:¥)
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3. What is your highest level of education? (您的教育水平?) |
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4. Who in your households does the shopping for Personal Care, Foods, Refreshment and Home Care Products? (在您的家庭中,通常是谁去采购家庭日常用品以及食品?) |
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5. How many of these brands have you heard of? (AXE, Dove, Lipton and Suave) (下列联合利华的品牌:力士、多芬、立顿、飘柔,您听说过几个?) |
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6. How many of these Uinilever brands have you hear of? (Continental,Doriana,Drive) (以下联合利华的品牌:Continental, Doriana, Drive 您听说过几个?) |
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7. If you are satisfied with any of the products in question 5, would you be more inclined to try other brands by Unilever, such as the brands in Question 6? [如果你对第五题中的品牌产品很满意,你会更倾向于使用联合利华的其他产品吗?(比如第六题中的产品)] |
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8. Please drag and rank(1st to 4rd) the following in order of interest, 1 is highest and 4 is lowest: (请拖动下面的卡片来对以下四个要素按照重要性来排序:) |
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| | Price 价格 Eco-friendly 环境友好 Company's Brand 品牌 Packaging 包装
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9. Are you willing to pay more for eco-friendly consumer goods? (你愿意为环境友好型产品支付更多的钱吗?) |
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10. For each of the next two brands, place an “M” or an “F” (Male or Female) according to whom the product in intended for: (请选择以下产品你认为的受众人群)
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