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2010
May
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Please view the product/description of the following advertisement. [ENTER AD OR DESCRIPTION]
Name
How well do you remember this advertisement?
Don't remember at all
Remember company but not product or ad
Remember company and product but not ad
Remember ad
(Check all that apply)
If you were describing this ad to a friend, would you say this ad is...
Active
Attention-getting
Boring
Cheerful
Creative
Emotional
Energetic
Genuine/sincere
Honest
Humorous
Informative
Irritating
Memorable
Natural
Offensive
Pleasant
Satisfying
Strong
Unique
Warm-hearted
Based on the features advertised, this ad...
ENTER PRODUCT OR SERVICE
Strongly Agree
Somewhat Agree
Neither
Somewhat Disagree
Strongly Disagree
The ad message is understandable.
The advertisement is believeable
The ad's message is relevant to me.
The benefits described in the ad are believeable to me.
After viewing this ad, I would consider purchasing the product.
This ad is much better than other ads for products in this product category.
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