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| To be completed by the person most responsible for servicing and maintaining your (Brand) car. |
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| On your most recent service visit, how would you rate the service department on the following areas?
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| Did the following things occur on your most recent service visit?
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| To what extent do you plan to give (company) greater emphasis in your business over the next few years? |
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| Overall, how confident are you that (company) will gain additional market share in the (product) industry in the coming year? |
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| What is the range of your dealership's sales volume of (company) products last year? |
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How long have you been a (company) dealer?
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| How much of your business volume is accounted for by (company) products? |
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How much of your profit is derived from (company) products?
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| Which of the following (company) product lines do you fully support at this time? |
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| Compared to (market leader), how does (your product) offer advantages in selling situations? |
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Compared to (market leader), how does (your product) offer advantages in profitability?
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Compared to (market leader), how does (your product) offer advantages in service and supplies business?
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Which product line do you see as offering a stronger competitive position to (company) dealers?
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| Overall, have actions taken by (company) senior sales and marketing management over the past year had an impact one way or another on your business? |
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| Describe which actions had the greatest impact on your business, and why: | | |
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| Which of the following best describes the influence you feel you have with (company) senior management? |
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| On average, which of the following best describes (company) management's timeliness in response to your requests and inquiries? |
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| How do you rate (company) on the following? |
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| Which of the following administrative areas would you say presents the greatest opportunity for improvement? |
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| Please rate the following (company) marketing and sales programs: |
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| Compared with your investment support level in your (company) business this year, what are your investment support plans for next year? |
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| Please tell us why you answered the way you did about your investment support plans for your (company) business for next year: | | |
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| What suggestions do you have for (company) senior management which would help you improve the success of your (company) business next year? | | |
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| Thank you for taking the time to complete this survey. |
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