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2012
March
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We trend to open a American style fast-casual restaurant in Kunming, which is Camille’s Sidewalk Cafe. With a specialise coffee bar and fresh health food, Camille’s Sidewalk Cafe aims to make where customers can eat, relax and enjoy. For the food, it involves tasty wraps, sandwiches, salads, fruit smoothies, desserts and so on.
Age
Occupation
Education Qualification
Sex
Male
Female
Are you currently
married
single
How the described product would rate on the following attributes.
1
Not At All Descriptive
2
3
4
5
Very Descriptive
High quality
A brand I can trust
Well buit
A good value
Where the described product located would you most like to go?
Department store
Street Vendue
Quaint independent shop
Online
Overall, how interested are you in buying this product if it were available? Please check one.
Not at all Interested
Not Very Interested
Neither Interested nor Uninterested
Somewhat Interested
Very Interested
In average, how much are you willing to pay per meal for the described product?（If you select other, please give a specific amount.）
₤3-5
₤5-7
₤7-9
Other
What would be your most important factors in choosing a [Product Category]? (Multiple Choice)
Value
Best performance
Good repair/Warranty service
Recognized brand name
High quality
Shopping convenience
Easy/fast service
Discount
Good sales representative/dealer/owner
Broad selection of products
Do not know
Other
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
Commentary on the Internet/Web site
Word-of-mouth
Sales/service representative
Industry publications
Advertising
Trade shows/events
Guarantee/warranty offers
Other
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