1. Surveys
  2. 2016
  3. September
  4. U
  5. US survey - Splitdoors USA_WB - QPcopy
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Questions marked with * have to be answered
 
 
* Dear participant,

thank you for agreeing to take part in this survey and answering a few questions about your car.

This survey should only take 10 minutes to complete.

Be assured that all answers you provide will be kept in strictest confidentiality.

Thanks a lot for your participation!
 
 
 
* Do you currently own one of the following models?
 
Audi A3
 
BMW 3 Series
 
Mercedes-Benz CLA
 
VW Golf Sportwagen
 
Subaru Impreza
 
other model
 
 
 
* When did you buy this model ()?
 
during the last year
 
1 - 3 years ago
 
4 - 5 years ago
 
more than 5 years ago
 
 
 
* Who was primarily involved in the decision making process when purchasing this model ()?
 
Myself
 
Myself and my partner or another family member together
 
My partner or another family member on their own
 
The vehicle is a company car. Hence I was not involved in the purchase decision making process.
 
I don't know
 
 
 
* How often do you use this vehicle ()?
 
Daily
 
Several times a week
 
Once a week
 
Less often than once a week
 
 
 
* How many vehicles are there in your household in total?
 
One vehicle
 
Two vehicles
 
Three or more vehicles
 
 
 
* Is your model () the vehicle that is mostly used in your household?
 
Yes, it is the vehicle that is mostly used in the household
 
No, a different vehicle is mostly used in the household
 
All vehicles are used equally often
 
I don't know
 
 
 
* Do you know the MINI Clubman?
 
 
Yes
 
No
 
I don't know
 
 
 
*
 
 
* What do you like about the split doors of the MINI Clubman?
   
 
 
 
* What do you not like about the split doors of the MINI Clubman?
   
 
 
How do you evaluate the split doors of the MINI Clubman?

2 1 0 -1 -2
* practical
* clever not clever
* outstanding
* eye-catching
* unique not unique
* simple complicated
* limit rear visibility
 
 
 
* With which statement would you personally agree?
 
The precursor of the current MINI Clubman had split doors, too
 
The split doors are a totally new concept for the MINI Clubman
 
I don't know
 
 
To what extent do you agree with the following statements?
I totally agree I rather agree Partly agree, partly disagree I rather disagree I totally disagree
* A MINI Clubman without split doors is not a MINI Clubman
* A MINI Clubman without split doors has lost an important part of its character
* A MINI Clubman without split doors still has a distinctive character
* A MINI Clubman without split doors would be more practical for me
* A MINI Clubman without split doors would still be a MINI
 
 
 
* Would you consider buying a MINI Clubman in the future?
  
 
Very likely
 
Rather likely
 
Partly likely, partly not likely
 
Rather not likely
 
Not likely at all
 
 
Probably you won't consider a MINI Clubman in the future.



For which reasons would you not consider buying a MINI Clubman?
Very relevant Rather relevant Partly relevant, partly not relevant Rather not relevant Not relevant at all
* exterior design
* exterior dimensions of the car
* interior design
* interior spaciousness
* quality of the materials used in the interior
* extent of innovative technologies
* offer of functionalities
* offer of options for personalization
* loyalty to a different brand
* versatility in the interior
Very relevant Rather relevant Partly relevant, partly not relevant Rather not relevant Not relevant at all
* loading capacity
* driving experience
* engine performance
* engine efficiency
* brand MINI
* price-performance-ratio
* every-day suitability
* experience with the sales person or dealer
* price
* The MINI Clubman doesn't fit to me
 
 
* Other reason:
   
 
 
 
* What would your decision look like regarding a MINI Clubman with a conventional tailgate?
 
I would choose a MINI Clubman with a conventional tailgate more likely than a MINI Clubman with split doors
 
I would choose a MINI Clubman with a conventional tailgate less likely than a MINI Clubman with split doors
 
This would not affect my decision
 
 
 
*
Which version of the MINI Clubman would you prefer?
 
MINI Clubman with split doors
 
MINI Clubman with conventional tailgate
 
I don't have a preference for any of these versions
 
I don't know
 
 
 
* Your age:
 
- 29 years
 
30 - 39 years
 
40 - 49 years
 
50 - 59 years
 
60 + years
 
Not specified
 
 
 
* Your gender:
 
female
 
male
 
Not specified
 
 
 
* How would you describe your current occupation?
 
Self-employed / freelancer
 
Employee in a managing position
 
Employee with staff responsibility
 
Employee without staff responsibility
 
Blue collar Worker
 
Retired
 
Housewife/houseman
 
Not currently employed / looking for work
 
Student
 
Not specified 
 
 
 
* What is your family status?
 
married/ living together
 
single
 
divorced
 
widowed
 
not specified
 
 
 
* How many children are living in your household?
 
No children
 
One child
 
Two children
 
Three and more children
 
Not specified