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1. Are you vegan?
 
Yes
 
No
 
 
 
2. Do you enjoy frozen vegan desserts?
 
Yes
 
No
 
 
 
3. How important is your health and lifestyle to you?
 
Not important at all
 
Somewhat not important
 
Neutral
 
Somewhat important
 
Extremely important
 
 
 
4. How likely would you benefit from vegan ice cream or as a vegan diet?
 
Not at all likely
 
Somewhat not likely
 
Neutral
 
Somewhat likely
 
Extremely likely
 
 
 
5. If vegan ice cream was available at your local supermarket, how likely are you to purchase it?
 
Not at all likely
 
Somewhat not likely
 
Neutral
 
Somewhat likely
 
Extremely likely
 
 
 
6. How often do you buy frozen desserts from the grocery store?
 
Not often
 
Somewhat often
 
Neutral
 
Often
 
Very often
 
 
 
7. A vegan diet is very important to me
 
Strongly disagree
 
Somewhat disagree
 
Neutral
 
Somewhat agree
 
Strongly agree
 
 
 
8. How often do you use Pinterest to look up quick and good food/dessert recipes?
 
Not often
 
Somewhat often
 
Neutral
 
Often
 
Very often
 
 
 
9. What gender are you?
 
Male
 
Female
 
 
 
10. What age category are you in?
 
18 and Under
 
19-25
 
26-35
 
36-45
 
46-55
 
56 or Older
 
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