Viral marketing | QuestionPro

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Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Please watch the video below and than answer the questions.

Please describe the video in one word

What did you think about the commercial?

In the context of viral marketing, do you think that this commercial would produce increases in brand awareness?

Yes

No

Maybe

After seeing this video, do you think that Nissan is environmentally friendly company?

Yes

No

Maybe

In your opinion, what can Nissan expect to gain with this commercial?

Will you tell your friends about this commercial?

Yes

No

Maybe

Are you environmentally conscious?

Yes

No

Maybe

Gender

Male

Female