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2016
March
W
Wake Forest Marketing Survey
Wake Forest Marketing Survey
Wake Forest University Marketing Class Survey
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1. Do you ever struggle to resist temptation to consume unhealthy foods?
Frequently
Sometimes
Never
*
2. Crave-Erase is a new product being launched by WeightWatchers. It is a calorie-free lozenge that tastes just like those unhealthy foods you crave - available in lasagna, garlic bread, and pizza flavors - while suppressing your appetite to help you stick to your dieting goals.
How likely would you be to try this product?
Definitely will try
Probably will try
Might or might not try
Probably won't try
Definitely won't try
3. Would you be interested in purchasing Crave-Erase in single-flavor packages, or as a multipack including multiple flavors? Please check all options you would be interested in, and if you have an alternative flavor suggestion, list it under "Other".
Single flavor - Lasagna
Single flavor - Garlic bread
Single flavor - Pizza
Multipack of all these flavors
Other
4. If Crave-Erase was priced at your ideal level, how often do you think you would consume this product??
Multiple times each day
Once a day
A few times each week
Once a week
A few times each month
Once a month or less
5. How much would you be willing to pay for a pack of 25 individually wrapped Crave-Erase lozenges?
Less than $2
$2- $3
$3 - $4
$4 - $5
More than $5
6. Do you feel you are currently meeting your daily vitamin needs?
Yes
No
7. How do you obtain vitamins?
Through vitamin supplements
Through fruits and vegetables
Other
*
8. Are you interested in increasing your daily vitamin consumption?
Yes
No
9. Veggie-Vite is a multi-vitamin supplement for aspiring health conscious consumers that offers a new and innovative way to obtain balanced consumption of vitamins through a throat lozenge available in the flavors of guacamole, sweet potato, and mixed greens.
How likely are you to try Veggie-Vite?
Definitely will try
Probably will try
May or may not try
Probably will not try
Definitely will not try
10. According to the FDA, adults are supposed to consume 5 to 9 servings (half a cup or about the size of your fist) of vegetables per day. Do you feel as though you meet this recommended requirement?
Yes
No
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