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Please answer the following questions
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What are you looking for in your cereal?
 
Healthy
 
Sugary
 
In-Between
 
 
 
How often do you eat cereal?
 
Every day
 
Couple times a week
 
Once a month
 
Never
 
 
 
 
 
 
 
Do you like fruit in your cereal?
 
Yes
 
No
 
 
 
What do you like on your cereal box?
 
intelligent reading material
 
fun games
 
sports related endorsements
 
nothing (the box was only invented to hold cereal)
 
 
 
When do you eat cereal? Circle all that apply
 
Breakfast
 
Lunch
 
Dinner
 
As a snack
 
 
 
Are you conscious of the ingredients in your cereal?
 
Yes
 
No
 
 
 
What do you think is most appealing in a cereal
 
Crunchy
 
Very sugary
 
Fruity
 
Chocolaty