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1. Have you ever bought anything online?
 
Yes
 
No
 
…What do you buy online?
 
Apparel
 
Accessories
 
Entertainment Stuff
 
Cameras & Mobiles
 
Home Appliances
 
Electronics & Computing
 
Others please specify
 
 
 
 
2. Who/ What can convince you to buy online?
 
Combo offers& Discounts
 
Products
 
Others please specify
 
 
Friends
 
Company
 
Promotions
 
More than one
 
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PART - C
 
SHIRTS:
 
Price
 
 
 
1. What brand comes to your mind first when you think of shirts?
 
Color plus
 
Louis Phillepe
 
Blackberry
 
Arrow
 
Allen Solly
 
Van Heusan
 
Zodiac
 
Wills lifestyle
 
Any other, please specify
 
 
 
 
2. Which styling of shirt do you prefer wearing?
 
Formal Wear
 
Ultra Casual Wear
 
Evening Wear
 
Club Wear
 
Party Wear
 
Any other, please specify
 
 
 
 
3. What factors do you consider while buying a shirt? Rank your choice 1 to 7
 
Price
 
Brand Name
 
Product Quality
 
Colour Palette
 
Fit
 
Comfort
 
Fabric
 
 
 
4. What is the expected price range of the brand you wear ?(in rupees)
 
499 to 999 999 to 1499 1499 to 1999 1999 to 2499
 
2499 to 2999
 
Other brand with additional features at low price ,Any other please specify
 
 
 
 
5. What styling do you prefer in the collar of shirts?
 
Cut away collar Band collar Non button down collar
 
Semi cut away collar Button down collar
 
 
 
6. What kind of fit do you prefer in a shirt?
 
Regular Fit Slim Fit Contour Fit
 
 
 
7.What color would you prefer in a shirt?
   
 
 
 
8. What patterns do you prefer in a shirt?
 
Plains Checks Stripes Prints Solids
 
Any other, please specify
 
 
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PART D
 
TSHIRTS:-
 
 
 
1. What styling do you prefer in the collar of T-shirts?
   
 
 
 
2. What is the expected price range of the brand you wear in T shirt?
   
 
 
 
3. . What patterns do you prefer in a Tshirt?
   
 
 
 
4.What brand comes to your mind first when you think of Tshirts?
 
Color plus Louis Phillepe United Colors Of Benetton Arrow
 
Van Heusan Zodiac Wills lifestyle Allen Solly, Other
 
 
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PART E
 
Accessories
 
 
 
1.What brand comes to your mind first when you think of accessories ?
 
Van Heusan Louis Phillepe Blackberry Arrow John Players
 
Others, specify
 
 
 
 
2.What kind of accessories you generally go for?
   
 
 
 
3.What color do you prefer in a accessory?
   
 
 
 
4.What price range do you generally go in for accessories?
   
 
 
 
5.Have you heard of Home Shop 18? If yes then have you ever purchased any product through Home Shop 18? Please specify.
 
YES NO
 
Thank you
 
 
 
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