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2011
February
W
Word-Import - 1
Word-Import - 1
A purchase intention of hybrid cars - A cross cultural analysis between Indian and UK consumers.
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Gender
Male
Female
Others
Age
18-25
26-35
36-49
50 & Above
Do you possess a car?
Gasoline
Diesel
Gasoline / Hybrid
Gasoline / Electric
Others (Please specify)
Are you a car fanatic or do you plan to buy a car? If yes choose one of the options below.
Gasoline
Diesel
Hybrid
Electric
Others (Please specify)
Please justify your choice for the above question.
Which one of the options would you associate with Hybrid cars.
Less pollution
Better Mileage
Eco-friendly
High-tech technology
Expensive
Not good for long drives
Lacks in acceleration and speed
Others (Please specify)
Have you seen any marketing adverts on hybrid cars? If yes choose from the following options.
TV
Newspaper
Magazines
Internet
Billboards
Other (Please specify)
Does a perception of a hybrid car with regards environmental benefit can influence you to make decision to buy a Hybrid car? If yes / no why?
Are you keen to buy products from companies which are less harmful to the environment? If yes / no why?
Do you perceive traditional and environmental value in a same manner? If yes / no why
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