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| 1.How frequently do you eat at McDonalds? |
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| 2.How do you mostly order at McDonalds? |
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| 3.How often do you buy cold drink with your meal at McDonalds? |
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| 4.For what type of McDonald meal do you mostly buy your cold drinks for? |
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| 5.Which size of cold drink do you normally order with your McDonald meal? |
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| 6.How do you order your cold drink with the McDonald meal? |
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| 7.What factors decides your cold drink order with the McDonald meal? |
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| 8.How many times have you bought another cold drink after ordering a large one with your McDonald meal? |
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| 9.If you have gone for the second cold drink with your McDonald meal, what is the quantity of the second purchase? |
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| 10.How much cold drink do you feel you can consume with your McDonald meal? |
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| 11.An ‘Unlimited Cold drink’ offer gives you unlimited amount of cold drink for consumption by a single person. An “unlimited cold drink” offer with/without combo meals would be definitely much better and attractive than the current McDonald offers. |
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| 12.If an “unlimited cold drink” is offered with McDonalds, would you go for it? |
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| 13.On a scale of 1 – 5, 1 being “most important”, 5 being “least important”, rate the following factors that would decide whether you would go for the “unlimited cold drink”offer? |
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| 14.How much do you think should be the minimum price of the McDonald meal (consisting of Medium burger, Med French fries, 1 McPuff, 1 salad & cold drink) with which the “unlimited cold drink” offer should be provided? |
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| 15.If the price is as per your answer above, how interested would you be to buy it? |
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| 16.How much additional amount over the regular McDonald meal price , do you think should be charged for ‘unlimited cold drink’ option? |
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| 17.If the price is as per your answer above, how interested would you be to buy it? |
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| 18.What factors led to your decision regarding the price of the “unlimited cold drink” offer? |
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| 19.For your preferred price range, on a scale of 1 – 5, 1 being “most important”, 5 being “least important”, rate the following factors that would decide whether you would go for the “McDonald meal-Unlimited cold drink combo” offer? |
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| 24.Annual Income (optional) |
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