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2011
August
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What symbolizes the 21st century culture the most in your opinion?
Technology
Celebrities
Films, TV shows and music
Fashion
Other
Who has the most influence on you in times of purchasing a product?
Family
Friends
Other teens
Critics
Other
What are the important purchasing factors to you?
Convenience
Function
Aesthetic
Brand
Reputation
Price
Quality or durability
What are the factors that attract you into a store?
Brand
Location/convenience
Size
Popularity
Customer service
Other
Do you feel attached to a particular brand?
Yes
No
Have you ever felt pressurized to purchase a certain product, because others have it?
Yes
No
Have you ever desired a product because a celebrity/famous figure owns it?
Yes
No
What is your main motive in shopping?
To feel happy
To fulfill your needs
To keep up with the trend
To maintain your image
To consume time
Where do you most pay attention to advertisements?
TV
Internet
Radio
Public areas
Magazines or newspaper
Other
How are you most convinced to purchase a product?
Advertisements or marketing
Peer recommendation
Critiques or reviews
Promotions
Other
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