Word-Import - 1 | QuestionPro

What is your favorite restaurant?

Why is that restaurant your favorite?

On a scale from 1 to 10, where 1 is “Not at All Important” and 10 is “Incredibly Important,” how important are the following attributes in a restaurant?

	Not at All Important (1)	2	3	4	5	6	7	8	9	Incredibly Important (10)
Food Taste/Quality

Service

Menu Variety

Price/Value

Environment/atmosphere

(A) A casual restaurant that offers a variety of good Italian food and pizza, as well as take-out all at a good value and consistently good service.

(B) A casual restaurant that offers a wide range of Italian entrees and unique pizza combinations, a medium-sized bar/bar area, and take-out.

(C) A restaurant that offers a modern interpretation of classic Italian dishes and brick oven pizza, a cozy yet contemporary bar area with signature cocktails, a good wine list and an environment that's typically bustling after work and on the weekend.

(D) A restaurant that offers a wide range of modern and classic Italian dishes, unique pizza combinations - all baked in a large brick oven in an energetic dining environment where you can see the open kitchen area where your food is prepared. Signature cocktails, a good wine list and a modest bar area for those days when you feel like eating at the bar or just hanging out after work.

For the restaurant description that you liked the most, which words or phrases were most appealing to you? As a reminder, here are the four descriptions: (A) A casual restaurant that offers a variety of good Italian food and pizza, as well as take-out all at a good value and consistently good service. (B) A casual restaurant that offers a wide range of Italian entrees and unique pizza combinations, a medium-sized bar/bar area, and take-out. (C) A restaurant that offers a modern interpretation of classic Italian dishes and brick oven pizza, a cozy yet contemporary bar area with signature cocktails, a good wine list and an environment that's typically bustling after work and on the weekend. (D) A restaurant that offers a wide range of modern and classic Italian dishes, unique pizza combinations - all baked in a large brick oven in an energetic dining environment where you can see the open kitchen area where your food is prepared. Signature cocktails, a good wine list and a modest bar area for those days when you feel like eating at the bar or just hanging out after work.