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Thank you for taking the time to complete this survey. Your responses will help us better serve you. The survey will take about 5 minutes to complete.
 
 
 
1.Do you currently work at a winery or have worked at a winery in the last year?
 
Yes
 
No
 
 
 
2.How many years of experience do you have working at wineries? {Required}
 
Less than 1 year {TERMINATE}
 
1-5 years
 
6-10 years
 
10 + years
 
 
 
3.Which best describes your role at your winery?
 
Executive/ ownership
 
Winemaking / laboratory
 
Sales
 
None of the above {TERMINATE}

 
 
 
4. In 2013, what was the approximate volume of wine produced by your winery? {SELECT MENU}
 
Liters
 
Cases
 
 

 
 
 
5. In 2015, do you think the liters of wine produced by your winery will be:
 
Significantly higher
 
Somewhat higher
 
Same
 
Somewhat lower
 
Significantly Lower
 
 
 
7. For the wine that you sold in 2013, what percentage was: (must sum to 100%)
   
 
 
 
8. Of the wine that you bottled, what percentage use the following closures: (must sum to 100%)
   
 
 
 
9. Please think about how you select a closure type for a type of wine. For the most common closure that you use, is the most important factor in leading you to select that closure type over another?
 
Availability of Application equipment
 
Cost of closure
 
Marketing appeal
 
Quality of closure
 
Security of closure
 
 
 
10. In 2013, did you/your winery purchase any of the product below for making wine? (select all)
 
Yeast
 
Enzymes
 
Tannins
 
Nutrients
 
Bacteria
 
Finning agents
 
Filtration media
 
Please think back over the last year about purchases of winemaking supplies like, yeast, enzymes, bottles, closures, etc. and winemaking equipment, from destemmers to bottlers.

 
 
11. How do you most often purchase the following products? 
In a store Through a sales rep Online Telephone Mail Other N/A
Filtration media
Yeast and other winemaking ingredients
Barrels
Wine bottle closures
Laboratory chemicals
 
 
 
12. On a scale of 1 to 100, with 100 being most important, please rate the following qualities on how important they are to you when selecting a supplier
 
Responsiveness
 
Timeliness
 
Product knowledge
 
Offers wide range of products
 
Product quality
 
Price
 
Ability to provide solutions to winemaking challenges
 
Understands your needs
 
Sales representative knowledge and courtesy
 
Can order online
 
Documentation and certification
 
Shipping charges/cost of delivery
 
 
 
13. What company is your primary source for winemaking supplies and equipment?
   
 
 
 
15. Would you recommend {pipe in supplier}?
 
Yes
 
No
 
Not sure
 
 
 
16. In what area would you most like your most preferred supplier to improve? Select one.
 
Partner with me to improve the quality of my wine
 
Provide me with better customer service
 
Help me produce wine at a lower cost
 
Help me increase the retail price of my wine
 
Have sales reps with better product knowledge
 
Sell me wine making products at lower price
 
Get me the products faster
 
Other
 
 
None
 
 
 
18. What % of your wine do you: ? (Select 1)
   
 
 
19. Please rate the following on how important they are to the performance of your winery, with 1 being not at all important and 7 being very important: {RANDOMIZE}
1=Not at all important 2 3 4 5 6 7=Very important 8=don’t know Choice 3
Strength/weakness of AU dollar
Wholesale and distribution partner strength (access to)
Cellar door sales
Domestic wine consumption
Global wine consumption
Government support
 
 
 
20. What is the zip code of your winemaking facility?
   
 
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