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Please rank these packaging options in order of cost from highest to lowest.
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For a Special Edition controller, how important is it for you to see the actual controller in the box (as shown on the right) as opposed to a photo or image (as shown on the left)?
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When looking at the packaging for a Special Edition controller you are considering purchasing, which of the following statements most closely reflects your opinion? |
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After purchasing an Special Edition Xbox controller, how likely are you to keep the box? |
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For what reason(s) would you keep it? |
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| Is there any aspect of packaging for Special Editions that makes them seem more collectible and would lead you to save it? | | |
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For Special Edition Controllers, how important is the packaging of a controller to your decision to purchase? |
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For Special Edition Controllers, how important is the ease of opening of the package? |
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For Special Edition Controllers, how important is the ease of of resealing the package after opening? |
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For Special Edition Controllers is it more important to see the physical controller itself or to show information on the box such as graphics, logo and product description? |
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Special Edition Packaging |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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Special Edition Packaging |
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Do any of the packages below have qualities or characteristics that you dislike? |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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Special Edition Packaging |
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Which of the Xbox controller packages shown below are most likely to catch your attention in a retail store? Please choose 1. |
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Please rank these packaging options in order of cost from highest to lowest.
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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Do any of the packages below have qualities or characteristics that you dislike? |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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Which of the Xbox controller packages shown below are most likely to catch your attention in a retail store? |
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Would you expect to pay more for a controller in 'Premium' packaging. |
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Do you have a preference whether the plastic packaging is molded to the controller (as shown on the left) or flat (as shown on the right)?
Moulded | Flat | | | |
Molded to controller Flat
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Please rank the all following features of the packaging in terms of how much they positively affect your perception of the quality of the product.
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How important is it for you to see the actual controller in the box (as shown on the right) as opposed to a photo or image (as shown on the left)?
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When looking at the packaging for a controller you are considering purchasing, which of the following statements most closely reflects your opinion? |
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How much does the packaging affect your perception of the quality of the controller? |
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After purchasing an Xbox controller, how likely are you to keep the box? |
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For what reason(s) would you keep it? |
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Overall, how important is the packaging of a controller to your decision to purchase? |
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Overall, how important is the ease of opening of the package? |
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Overall, how important is the ease of resealing the package after opening? |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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| What is it about this package that you disliked? | | |
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Do any of the packages below have qualities or characteristics that you dislike? |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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| What is it about this package that catches your eye? | | |
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Xbox Controller Packaging |
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Which of the Xbox controller packages shown below are most likely to catch your attention in a retail store? Please choose up to 3. |
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Congratulations - you qualify for the study! |
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Have you personally purchased a games console or console accessories (such as controllers, headsets etc)? |
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Approximately how many hours do you spend playing games on a console per week (i.e. PlayStation, Xbox, etc.) ? |
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During a typical week, approximately how many hours do you spend playing games that require your attention for more than a few minutes at a time when you are AT HOME? |
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During a typical week, approximately how many hours do you spend playing games online at a gaming or social networking site when you are outside your home (such as at a friend or relative’s home, at work, school, or some other place)? |
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During a typical week, approximately how many hours do you spend watching shows, movies, videos or other programming when you are outside your home? |
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Please select all the activities you use your console for? |
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Which of the following best describes your employment status? |
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Which of the following games consoles do you own? |
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Which of the following games devices do you own? |
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Have you ever been employed as a usability or human factors professional? |
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Have you or any of your family members (parent, spouse or child) ever worked at Microsoft, Google, Yahoo, Apple or Amazon in any capacity including temporary and contract positions? |
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Do you, or does anyone in your household or family, work in marketing research, advertising, public relations or the media, such as TV, magazines or newspapers? |
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